Though the visual appearance of your website is integral to a positive user experience, having a diverse selection of organically written, unique content is essential for your digital marketing strategy. Routinely publishing fresh, organic content to your website is the best way to maintain your search engine rankings and keep your audience invested. If you’re looking to build your website and don’t know what types of organic content to include, take a look at this brief guide for use organic content creation tips!
Blog Posts
Blog posts are an excellent way to enhance your SEO rankings for target keywords relevant to your business. The posts also create a unique opportunity to connect to your consumer base by providing them with industry-related tips, tricks, and updates about your business. Researching recent trends associated with your business practices and performing keyword research can help you narrow down the best topics for your blog posts. For example, suppose you own a beauty or skincare-related business. In that case, it may be beneficial in the summertime to gear your blog posts toward UV-protection, waxing, and body enhancement topics, as those are rather popular during the warmer months.
Be sure to use strategic SEO practices when creating and publishing your blog posts. Incorporate your long-tail keywords in your headings, and don’t forget ot incorporate high-quality images with alternative text whenever possible.
Case Studies
For service-based businesses like home contractors, developing a space for case studies on your website can help increase conversions and generate interest in your business. Case studies take a deeper dive into the process and materials used for a particular project. You can review your popular recent projects and offer your website visitors insight into the type of flooring materials you used, which shingles are preferred for that particular type of project, and so on and so forth. This form of content also yields a fantastic opportunity to link to other web pages on your site, encouraging users to click through your site to review your other services and offerings.
Video Content
Video content is interactive, visually appealing, and fun for your website users to review. Depending on the type of services and products you offer, consider creating how-to tutorials, product and machinery reviews, explainer videos, webinars and classes, or company culture videos that offer an inside look into your business practices. You can even create a membership-based portal where account users can access exclusive video content. This can be useful for businesses like yoga or wellness studios that offer virtual classes.
Choose Boston Web Marketing For Your Digital Marketing Needs!
At Boston Web Marketing, we’ll help you create high-quality organic content that converts. Our SEO services are designed to enhance your search engine rankings while driving attention and long-term customers to your business. Connect with us today to learn more about our digital marketing services!