Email marketing, newsletters and email blasts are common components of a marketing strategy. Not only can email marketing and newsletters be effective tools to drive customers to your business, but are also a great way to reach a large audience effectively, efficiently and relatively inexpensively. However, knowing when to send out these email newsletters is a key component in the overall success of the campaign. If executed properly they are powerful, if not you risk a negative impact on your consumers. To help you engage your audience, the industry experts at Boston Web Marketing, with their extensive experience and knowledge, have compiled our top recommendations on when to send out a newsletter to increase traffic and build your business.
When Should I Be Capitalizing On Email Marketing?
During The Holidays
The holidays are a golden opportunity for email blasts. Crafting an email newsletter during the holiday season serves as a gentle reminder to your existing customers about your services, how you can enhance their holiday experience, and any special offers you might have. Holidays aren’t just limited to Christmas and Hannukah, so get creative and think about other niche holidays associated with your business and services. This is a time when your customers are actively looking for deals and offers, and email marketing can help you reach them effectively.
When You’re Running A Promotion
If you are planning a promotion or event during the year, a newsletter is a great way to market it. Who doesn’t enjoy a discount or a complimentary event? Whether you are giving away a free service or a discount on certain items, you will want to capitalize on it! When your customers receive these emails, they will be telling their friends and family about it as well, helping you gain maximum exposure.
If Your Business Is Seasonal
If your business is seasonal, take advantage of the maximum exposure of email marketing. Doing so can remind your customers about your business and the importance of your services. However, if your business is not seasonal, you can still use email marketing seasonally, as you can think of different promotions and specials to coordinate with the time of the year. This strategic use of seasonal marketing can keep your business relevant and engaging. Some examples include back to school promotions, start of summer sales, or end of winter sales as well.
Looking For Help With An Email Newsletter For Your Business? Contact Boston Web Marketing Today!
If you are looking for a full-service digital marketing agency to help guide you through the process of creating an effective SEO strategy, email newsletter, and social media for your business, contact Boston Web Marketing. Our team of experienced industry experts can help you read, interpret, and analyze your website data to develop a comprehensive email marketing strategy. To learn more about our services, visit our website, fill out our online contact form, or call us today at 857-526-0096.