The search landscape continues to transform as Google and other search engines roll out new features that are powered by AI. If you’ve Googled a question lately, you’ve probably noticed that you’re now provided with an AI overview at the top of the search engine results page that gives you a basic answer to your question. These answers that the AI overviews provide are sourced from articles from across the web, so being featured in the AI overview could lead to additional clicks on your website. In this article, we’ll provide you with some tips on how you can tailor the content in the articles on your website to be featured in Google’s AI overviews! To learn more about search engine optimization or for help getting more users to your website, please contact our team at Boston Web Marketing today!
Answer The Question Quickly
One strategy for getting your article featured in Google’s featured snippets and AI overviews is to ensure that you are quickly answering the article’s primary question within the first few sentences of the article. Google prioritizes user experience, and for this reason, likes to highlight articles that are quick to the point, getting users the answers they are looking for toward the top of the article. Once you’ve answered the core question within the first few sentences of the article, you can then expand on your ideas, add additional context, and include supporting details as you work your way deeper into the article.
Write For Both Humans & Machines
When it comes to search engine optimization in general, and especially when trying to be featured in AI overviews, it’s crucial to strike a balance between writing for humans and writing for machines. Although Google states that their algorithms are designed to rank content that is “primarily created to benefit people, not to gain search engine rankings”, it’s still important to consider how your content will be interpreted by natural language processing (NLP) and large language models (LLMs). In order to do this, you should be sure that your content is structured in a way that is easily interpreted and well-organized without too much filler content that has no use for people or AI tools.
Optimize For Question-Based Search Queries
Google’s AI overviews are typically triggered by searched questions or other queries with specific search intent. If you can signal to Google that your article is answering a specific question or covering a specific topic, you’ll be much more likely to get your article featured in AI overviews. Click here to learn more about how to improve your chances of being ranked in Google’s AI overviews!
Contact Boston Web Marketing!
If you have any additional questions about ranking in AI overviews or if you need assistance improving your business’s search visibility, please contact our team at Boston Web Marketing today! Our SEO & Google Ads specialists help businesses in every industry achieve higher search results and gain more leads! Give us a call today at (857) 526-0096 or fill out the contact form on our website, and we’ll get back to you as soon as possible!