How Google's AI Overview Is Impacting Search Results
If there’s one thing that has remained true about Google and their search engine over the years, it’s that they’re constantly seeking out new ways to innovate on their platform. As a whole, the concept of AI has grown substantially over the past year. As you’d expect, Google rushed to take advantage of the opportunity. While some of the kinks are still being worked out, Google’s AI overview has become a dominating rich snippet on Google Search results. In some cases, this section can appear before Local Service Ads or even targeted Google Ads results! Giving your business the best chance of growing organically means taking advantage of such new opportunities. We’ll give you an overview of this new widget, how it’s expanding, and what you can do to capitalize below!
Google's AI Overview: How Does It Work?
Google’s AI Overview is not to be confused with a similar program in Gemini! This program, like many others of its kind, uses what’s called a large language model to process and understand the data it receives from Google. It analyzes thousands of indexed website pages to determine the best possible data to show to consumers, utilizing its training to filter out irrelevant information to bring out the best possible answers to search engine queries. It utilizes these skills to answer thousands of short-form and long form queries, including links to the sources it uses to help compile its data. This can include business websites for service-related searches, which is a big window of opportunity to take advantage of!
How Is AI Overview Growing?
Recently, Google announced a series of sweeping updates to the AI overview snippet. Particularly, it announced that it would be expanding the widget across a variety of different industries based on the amount of search volume it receives for each. We’ve included breakdowns for you below – if your industry is in the top percentage, it’s a good sign to get started on your marketing goals!
- Entertainment: Around 175%
- Travel: Around 108%
- B2B: Around 8%
- Education: Around 5%
- Insurance: Around 7%
It should be noted that much of the entertainment increase is due to actor filmographies, which make up around 76% of the overall total. While these numbers might look small in theory, taking into account the thousands of search terms that are entered each day should give you everything you need to expand!
The Best Ways To Optimize For AI Overview
Optimizing for Google’s AI overview section requires you to answer specific questions in your posts and content with bulletproof industry knowledge. Don’t just focus on keywords with high search volume! For inspiration, head to the “People Also Ask” snippet on Google Search when searching for industry-related keywords. You can click few a few questions to allow more to generate, giving you ideas for topics that can make their way to the AI overview. You should also be mindful of service-based searches and optimize your service area pages to meet those demands. The more that you can find a balance in this style of posting, the easier it will be to get found where you want to.
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