A service area page is an SEO element that can be particularly helpful for service-based businesses that are able to travel to multiple locations for bookings or appointments. They can also be useful for businesses like salons or day spas that aim to guide clients to their physical location. Here, you’ll find some great tips for creating the best service area page possible!
Think About Your Target Audience
Consider who you’d like to address when creating a service area page. For example, if you’re a home remodeling company, you need to create a page that appeals to the average homeowner in that city or town. It can be useful to do a bit of research on the local community before creating your page. When targeting a community with a high population of children under 18, you may want to include images of recent projects you’ve completed that have kid-friendly elements, such as an updated nursery or finished basement.
Describe Your Key Services
The goal of your service area page is to familiarize local search engine users with your core services so they can reach out to you to book an appointment or receive a service estimate. Even if you offer a plethora of diverse services, you’ll want to take the time to describe your most central, popular services on this page. Salons and spas can describe their most profitable treatments, such as color services, facials, or massages; home builders can discuss their custom home building services and move-in-ready projects. Once you’ve taken the time to explore these main services, you can reference links to your small services somewhere on the page as well. It can also be useful to include a small FAQ section to answer any common questions about these core services!
Include Calls-To-Action
Gaining conversions from these service area pages is one of the best ways to know whether this content is useful and working for your SEO strategy. Calls-to-action encourage users to take a particular course of action. Your page should have plenty of CTA buttons that make it simple for users to do things like fill out a contact form, make a phone call, send an email, or book an appointment. The buttons should be clear and concise – use simple language such as “Book Your Appointment”, “Give Us A Call”, or “Submit Your Query”.
Be Discerning With Your Images
Sometimes, the photos on a web page can feel like an afterthought. However, great images are the perfect way to develop an emotional connection with your audience while effectively relaying the intent of your service area pages and your main services. Whenever possible, you should use organic images relevant to your business. Contractors and interior designers should always include pictures of their best or most recent projects. Estheticians can include before and after photos that show the efficacy of their treatments. If you are currently between projects, or if you’re a relatively new business with few professional photos of your recent projects or services, you can use stock images for the time being. Avoid images that feel too generic or impersonal.
Reach Out to Boston Web Marketing Today!
At Boston Web Marketing, we’re happy to help you create organic, optimized content that will drive traffic to your website and elevate your business. Our team of SEO experts is here to cover all your most important SEO needs, whether you’re looking to expand your social media presence or begin your paid ads campaign. Connect with us today for a free website audit!