Google Analytics 4 (GA4) is a powerful tool that tracks user interactions on your website, providing valuable insights into how visitors engage with your content and website. To get the most out of GA4, you need Google Tag Manager (GTM), a tool that helps you manage and deploy tracking tags on your website. GTM acts as a middleman between your website and the various tags that send data to GA4. While some website platforms automatically integrate GA4, GTM allows you to track unique actions and manage your tags. GTM is a great tool for digital marketers, here is why:
Elements of Google Tag Manager
Google Tag Manager (GTM) allows marketers to manage tracking and tags to monitor user engagement on their website. It consists of three key elements: tags, which represent the events you want to track, like button clicks or form submissions; variables, which provide additional context about the event, such as the specific product or page involved; and triggers, which detect when an event occurs (like a button click or link selection) and activate the corresponding tag to send data to Google Analytics 4 (GA4). These elements work together to help marketers track and analyze user actions effectively.
Why You Should Use GTM
Here are 4 key benefits of using GTM and why you should use it
1. All tags managed in one place
GTM offers a single platform for handling all marketing tags. Rather than adding numerous tracking codes directly to a website, marketers can manage all tags through GTM.
2. Testing tools
Before anything goes live on your website, where errors could lead to lost conversions, GTM simplifies troubleshooting by clearly showing which tags are firing and which aren’t. It also offers valuable insights into the triggers that activate tags and the data contained within those tracking tags.
3. Tag templates
GTM offers a variety of pre-built tag templates for Google Analytics, Google Ads conversions, and other tools. This enables marketers, even those with little or no coding experience, to easily customize tags without needing complex code or developer assistance.
4. Security & permissions
Google Tag Manager offers robust security and user permission controls. It automatically scans custom HTML tags for potential security risks, such as malware, and lets you set up allowlists or blocklists for added protection. Additionally, GTM allows you to manage access levels, granting different users permission to view, edit, or publish changes, ensuring secure and efficient collaboration.
Contact Boston Web Marketing For Marketing Services
If you are interested in using platforms like Google Analytics and Google Tag Manager and need support on which metrics to measure on your website, Boston Web Marketing can help. We offer a variety of services to help grow your business! Reach out to us today by filling out our contact form or call us directly at 857.349.5062 to get started.