One of the most important ways to improve your digital success with your business is by keeping track of your analytics throughout each month. Google Analytics can play a huge role when it comes to your overall success. Therefore, make sure you are constantly adapting to change and making implementations that reflect the analytics you see. In this article, we will look at 3 key areas to look at when evaluating your Google Analytics.
Online Traffic
One of the biggest areas to tell if your website is on the right track to success is by viewing your online traffic. Traffic accounts for the amount of users entering your website. The higher the traffic the more likely you are to see a sale of some kind of activity occur on your website. If you notice your traffic is low or subpar than what it usually gets then it’s important to think about changes. To help improve traffic you want to upload quality content such as blogs, to help bring in more people to your website. Creating content people want to see is always the best option when looking to gain more traffic each month.
Average User Session Time
The average user session time is a way to track how long users stay on your website before they click away. If your average time per user is low then it’s time to make some changes. Usually, time is lower because users cannot find the exact area they are looking for when on your website. It’s important to have your top services and products front and center so that it’s easy for your new users to see. To help increase user session time even more, think about adding in more images, videos, and other design elements. The main objective is to try and grab the attention of your audience for as long as possible in hopes that it converts into a sale!
Conversions
The biggest factor in the eyes of most business owners is conversions. These track important events on your website such as a sale, a call, an email, or even a contact form submission. You always want to serve to increase conversions every month and find new ways to get people to complete actions on your website. A great way to help conversions is by promoting a special or adding more calls to action on high-traffic pages. A call to action can be as simple as a button on your website that says “learn more”. The importance of a call to action is to remind users what they came to your website for and to guide them to increase the likelihood of a sale occurring.
Have the Best Marketing Team View Your Analytics
Boston Web Marketing is one of the best digital marketing teams around! If you’re looking to increase your conversions and fully understand your analytics then start working with their talented team today!