There are many tools out there to conduct keyword research for SEO. Semrush is one tool that stands out for its depth of information. If you’re building out an SEO strategy, Semrush can help you discover what people are searching for and how to rank for it. In this blog, we’ll break down how to use Semrush for keyword research purposes – broken down into finding keywords, evaluating them, and organizing them into something you can use.
Finding Keywords With Semrush
The first step in keyword research is finding the actual keywords. With Semrush, the go-to tool is labeled “Keyword Magic Tool.” All you have to do is enter a seed keyword (something basic like “digital marketing” or “urgent care”) and the tool will generate thousands of related suggestions.
Semrush makes it easy to narrow down your search. You can filter results by all keywords, broad match, phrase match, exact match, or related keywords – depending on what kind of phrases you’re looking for. You can also set filters for keyword difficulty, volume, and even SERP features. This is especially helpful when you’re targeting low-competition opportunities or looking for long-tail keywords.
Evaluating Keyword Quality
Once you’ve gathered some keyword ideas, it’s time to figure out which ones are worth your time. Semrush provides key metrics for this, including:
- Search Volume: The average number of monthly searches for a keyword over the past year.
- Keyword Difficulty (KD%): Shows how hard it would be for a website to rank organically for this keyword.
- Cost Per Click (CPC): Average price advertisers pay for a user’s click on an ad. High CPC signals high commercial intent.
Don’t just go for high-volume keywords as those tend to be super competitive. Instead, look for moderate volume, low-to-medium difficulty, and clear search intent.
Organizing and Applying Your Keyword Data
Now that you’ve found and vetted your keywords, the next step is to make sense of them. Semrush’s Strategy Manager feature lets you save and tag your keywords into lists. You can organize by topic, intent, or whatever fits your workflow. From here, the real SEO work starts. Use your keyword lists to map content ideas, build out blogs, optimize existing pages, and even guide your site structure. Pair this with other SEO tools to create content that ranks.
Get Your Keyword Research Strategy with Boston Web Marketing
By learning how to find, evaluate, and organize your keywords with Semrush, you can start creating content that actually ranks and converts. Whether you’re a beginner or just looking to streamline your process, mastering Semrush’s keyword tools is a great place to start. Contact Boston Web Marketing today for your SEO strategy today. Our team of digital marketing specialists are experienced in all things SEO- including Semrush, content creating, website optimization, and more. We can help your site gain first-page search results and improve your audience reach. Call us today at (857) 349-5062 or email us at sales@getfoundquick.com.