As AI becomes more and more popular, we see more ways AI is helping users and businesses interact with each other. Google has introduced a new AI-powered feature in Google Search that calls local businesses for a user who has a question about pricing and availability details. In this blog, we will explore the feature, why this matters for small businesses, and how to optimize for local SEO to benefit from this feature.
Google’s New AI-Powered Feature
Google has introduced a new AI-powered calling feature designed to help users get quick answers about pricing and availability without having to make a phone call themselves. If speaking on the phone is something you usually avoid, this tool makes it easy by allowing you to request real-time information directly through a Google search. When looking for services, you may see a new option labeled “Have AI check pricing.” Once selected, you’ll be guided to fill out a short form with details about the service you need. Google’s AI then calls relevant local businesses and gives the responses just like regular search results. The AI decides which businesses to contact based on traditional local search rankings, meaning businesses that have strong local SEO are more likely to be called. For companies looking to benefit from this feature, you must optimize for local SEO.
Why This Matters for Small Businesses
This feature is great for small businesses that rely on local discovery. The businesses that Google’s AI selects to call on the user’s behalf are those with higher local search rankings. That means the more visible your business is in local search results, the more likely it is to be contacted and potentially chosen by a customer. Businesses can manage whether they receive these AI calls through the Google Business Profile settings. This is a way to create new opportunities and connect with potential customers, so if you offer local services, you should try out this feature.
What is Local SEO?
Local SEO is now more important than ever. Google’s AI uses local rankings to decide which businesses to call, so your position in search results can directly impact how many potential leads you receive through this new feature. Local SEO refers to the practice of optimizing your online presence so your business appears organic and in location-based search results on both Google Search and Google Maps. One of the most effective ways to improve local SEO is by ensuring your Google Business Profile is fully optimized.
Contact Boston Web Marketing
At Boston Web Marketing, our SEO specialists specialize in helping local businesses improve their online presence, climb local search rankings, and stay ahead of digital trends. Whether you need help optimizing your Google Business Profile, creating locally-targeted content, or with your SEO strategy, our team is here to help. Contact us today by giving us a call at 857.349.5062 or filling out our contact form.