AI, also known as Artificial Intelligence, is quickly becoming a staple in how the internet is used, organized, and navigated. From overviews to voice searches, AI is the new standard for how we find and consume information online. Its reach can be seen across search engines, especially in how they display results. Google has now launched several new AI-featured results, including ‘Videos,’ ‘Things to Know,’ ‘What People Are Saying,’ and more. The space these results are taking up on the SERP is growing, and has been starting to affect organic results, which are now often pushed further down the page.
In this blog, we will discuss how Google’s new AI results have affected how organic results are ranked and how Boston Web Marketing can help you recover lost traffic with our SEO and digital marketing services.
What Are Google’s New AI-Featured Results?
If you have recently performed a search on Google, you may have noticed new sections for organizing results on the search engine results page (SERP). These sections are called AI-featured results, and they include:
- Featured Snippets,
- Videos,
- Things to Know,
- People May Also Ask,
- Knowledge Graph,
- And more.
These AI-powered results are found with Gemini’s algorithms and machine learning. This helps Google determine the most relevant content for each search query, making it easier and faster for users to find what they are looking for.
How Do AI-Powered Results Impact SEO & Organic Traffic?
As mentioned above, these new sections take up a good amount of space on SERPs, causing other organic search results to be pushed further down the page. This could hurt organic traffic and SEO. Since there is less visibility for organic pages, it becomes more difficult for websites to attract clicks and traffic from Google. As a result, businesses may see a drop in their organic traffic and conversions, which can directly affect their overall SEO success. If your website is optimized for AIO, also known as Artificial Intelligence Optimization, you will see less of an impact and more leads getting to your website.
Is My Drop in Organic Traffic Directly Related to the Google AI Update?
As discussed, AI-driven algorithm updates can directly impact a website’s organic traffic and conversions. However, there may also be other factors that could be causing your data to see a drop. These factors could include technical issues, changes in user demand, or updates in your industry. To determine what is leading to your organic decrease, look to your data reports and see if they show a decline in certain pages or keywords, changes in user behavior, or any other significant changes that could be affecting your traffic. It is also important to stay updated on industry news and algorithm updates to understand how they may be impacting your website’s performance.
How Can I Optimize My Website for AIO & Recover Lost Organic Traffic?
If you notice that your website is taking a hit from AIO and experiencing a decrease in organic traffic, there are steps you can take to optimize your website and recover lost traffic:
- Request an SEO Audit
- Optimize H2s & H3s for Question-Based Keywords
- Fix Technical Issues
- Add Video Content Across Your Website
- Optimize Content for Voice Search
Along with these steps, you can also focus on creating high-quality, engaging content that will attract and retain visitors. This can include blog posts, videos, infographics, and other forms of media that are relevant to your website’s topic and optimized for search engines
Get a Free Quote on SEO/AIO Services & Increase Your Website’s Organic Traffic, Conversions, & Visibility with Boston Web Marketing
At Boston Web Marketing, we help businesses of all sizes improve their online and real-time visibility through our range of digital marketing services. As AI and SEO evolve, we stay ahead of the curve to ensure your website is always optimized for maximum exposure and conversions. To learn more about our services and request a free SEO audit, contact our team online or call us at 857.526.0096!