When improving your website for SEO purposes, it can be hard to know where exactly to start. SEO audit tools can be useful for understanding what is missing from your website or what can be altered for increased traffic and conversions. Below are some of the most useful SEO audit tools you can begin using today.
Screaming Frog
Many website owners and digital marketers love Screaming Frog SEO Spider for its extremely thorough reporting. Common SEO-related issues can be promptly identified when using Screaming Frog, such as broken links, missing H1 tags, and duplicate content. Screaming Frog offers a free and premium version of the application – those with websites that have 500 pages or more should download the premium version for the most detailed audit possible.
Ahrefs Site Audit
Ahrefs offers a wide collection of free and paid digital marketing tools to assist you on your SEO journey. Their site audit tools create a report filled with helpful information, such as a “Health Score”, which details whether your site is in good shape based on the overall number of SEO problems identified. You also schedule regular website crawls ahead of time, allowing you to maintain monthly site audits without having to manually run them each time. Unlike Screaming Frog, Ahrefs offers a free version of this site auditing tool for 5,000 web pages or less.
Google Search Console
Google offers a great deal of free digital marketing tools, and the Google Search Console (GSC) is a pretty useful one. You can easily review information about multiple domains with this tool, submit sitemaps to the search engine, request page indexing, and check out the site’s speed and performance. You can inspect individual URLs to ensure proper functioning and review data about pages that are currently indexed. GSC also lets you know what crawled web pages are not indexed and why; after fixing the issue, simply click the “validate fix” button and Google will queue the page for indexing.
Semrush Site Audit
This site audit tool is one of the most popular tools out there. After entering the domain name, Semrush will quickly review your website, generating a report that identifies your overall site health. This comprehensive report reviews each web page on the site, letting you know which links are healthy, broken, have issues, are blocked, or contain redirects. You will also be able to review the site’s performance, which includes page load speed and load time. The auditing report will list what the top issues are on your site, how many of those issues exist, and how to fix them.
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Boston Web Marketing is here to help you achieve your digital marketing goals, Whether you’re looking to boost your e-commerce business or gain leads for your consulting firm, we can improve your website, manage your social media accounts, and get you found. Reach out to us today!