As a business owner, it is important to be aware of how your customers are finding your business. Once you understand how they’re getting to you already, you can adjust and optimize for other keywords of interest. However, getting on one of the first search engine results pages (SERP) is not exactly a given. This article will review everything you need to consider if you’re asking yourself whether you can rank better for a specific keyword. If you’re in need of professional marketing services, Boston Web Marketing is here to help. We offer a variety of marketing services, including search engine optimization (SEO) to help your business rank well on SERPs. To learn more, give us a call at (857) 598-8851.
How to Identify Keywords of Interest for Your Business
If you’re a business owner, you may already have a pretty good idea of your target audience and what people search to find your business. However, this doesn’t mean that you should or can rank for every possible keyword of interest. A great place to start is by identifying 25 keywords of interest. Based on that list, be sure to always adjust for seasonality if necessary. Then, use a keyword platform like SEMrush to run a keyword search on keywords your users are currently using to find you, keywords users are using to find your competitors, and trending topics in your area. Lastly, be sure to include the surrounding service areas of interest if relevant. This will help you ensure your list of keywords is as specific as possible.
How to Track Keyword Performance
If you’re looking to improve your marketing strategy and improve rankings for specific keywords, you should always have a pulse on what keywords users are already using to find your website. To do this, you can use programs like Google Search Console to review queries that have taken customers to your website pages.
Tips for Improving SERP Rankings for a Specific Keyword
If you’re noticing that certain keywords have fallen in SERP rankings over time, you need to make some changes. In most cases, we recommend running a full website audit using a program like ScreamingFrog to review all of your website metadata and incorporate any specific keywords of interest into the pages. You can also create new and relevant website content about the keywords of interest to better utilize them if it makes sense.
If you’re thinking about improving SERP rankings for a specific keyword, it is important to consider the competition you might encounter. There are many programs available where you can gauge how hard it would be to rank on the first page of a search engine for a specific keyword.
Contact Boston Web Marketing for Professional Marketing Services
As a business owner, you need to make sure your client base is able to find you online. However, this process is not as easy as it may sound. At Boston Web Marketing, we are experts in improving SERP rankings for keywords of interest. To get started, speak to a member of our team by calling (857) 598-8851 today.