If you want to get the most out of your website, you need to learn how to audit it. There is so much you can learn about the infrastructure of your website when you know what to look for in the audit. Website audits are a great way to learn more about how your website’s SEO is faring. They can also uncover technical issues that may be holding your site back from reaching its full potential. Regular audits ensure that your site stays optimized, competitive, and user-friendly.
Choose A Website Audit Tool
There are many FREE website audit tools available. From Semrush to Screaming Frog and many more, find the one you are most comfortable with and play around with it. These free website audit tools can analyze your website and give you a breakdown. By running your website through a website audit, you will learn about all the SEO and technical errors across your site.
Take Notes
Once you are informed of these errors, make note of them. Most are easily correctable, and once they are corrected, your website will rank better on search engines. Errors can range from crawl errors, slow page loading times, poor mobile-friendliness, broken links, etc. Addressing these issues quickly can significantly improve both user experience and search visibility.
Analyze Your Website’s Content
Website audit tools will tell you which pages on your website are ranking well and which ones are not. Use this information to see which keywords are working on some pages and which ones are not. This insight can guide your content strategy and help you optimize underperforming pages for better results.
Look Deeper at The SEO Data
When you audit your website, whichever tool you use will help you identify SEO shortcomings. SEO errors can be:
- Duplicate Content
- Lack of Page Titles or Meta Descriptions
- Lack of Alt text on photos
- Google Analytics Errors
- Internal Link Errors
All these common SEO errors are important ranking factors for search engines. Remember that SEO errors can affect your website’s ranking on a search engine page. Once you notice an SEO error on your website, it is important to address it quickly.
Choose Boston Web Marketing for Complete Website Audits
At Boston Web Marketing, we can help you professionally audit your website. Our team is full of trained, passionate individuals about digital media and SEO. We’ll provide insights to improve rankings, boost visibility, and grow your online presence. Contact us today at 857-349-5062 to get started.