Creating and establishing your website is a very exciting and creative process. The abundance of creativity, options, and elements to choose from sometimes leaves you wondering what should actually be on your homepage. Whether you are starting a business, have been around for years, or are setting up a site before launching your business, there are various elements that you should include on your homepage for maximum success. To help you navigate this process with confidence, the industry experts at Boston Web Marketing have compiled our top resources to guide you through completing your website’s homepage.
What To Include On The Homepage Of Your Website:
A Call To Action
One of the most crucial elements of your homepage is the Call To Action. It’s not just a button; it’s a key component in driving conversions and sales, which is the ultimate goal of your website. Effective calls to action, such as ‘click to call here’ or ‘book an appointment here’, are excellent ways to drive traffic and ensure easy accessibility for those seeking your business.
Your Services Or Products
Additionally, your homepage should include information about the services or products you offer. Whether it is a gallery, image and description, or a list, you will want to lay out and include your services. Doing so will ensure that potential customers get precisely what they are looking for immediately, without having to click around excessively.
Trust Building Testimonials
To build trust with potential customers, it’s essential to include testimonials from satisfied clients. These testimonials are a powerful tool to establish credibility with your audience. To build out your testimonial section, take them from social media accounts and Google. If you’re just starting out and haven’t received any reviews yet, you can add this feature later.
Quality Images
Adding high-quality images of your work, services, or products is a fantastic addition to your homepage. These visuals are more than just eye candy-they’re a powerful way to showcase your work and allow potential customers to see your skill and style. If you do not have current photos relevant to your business, select high-quality stock images that accurately represent your branding and expertise until you are able to take visuals of your own.
Need Help Creating Your Website? Contact Boston Web Marketing Today!
To enhance your business’s online visibility, consider Boston Web Marketing as your partner in your website journey. Our expert web design team provides search engine optimization and website services to a diverse range of industries, including law offices, contractors, salons, and more. Contact us today at 857-526-0096 or complete our contact form for more information. We look forward to working with you and developing your keyword research and content strategy soon!