Artificial Intelligence and Generative Engines have quickly become popular amongst the average individual. These platforms, such as ChatGPT or Google’s Gemini, provide quick and clear answers to your most crucial questions. For any digital marketing strategy, it is important to develop a concrete Artificial Intelligence Optimization game plan that increases your visibility on generative engines. We’ve detailed some of the top ways you can update your current website to appeal to generative engines!
Use conversational headers
When developing a strategy for optimizing content on your website for artificial intelligence and generative engines, the most important thing to consider is how to communicate effectively with these engines. As opposed to your SEO strategy, which is longform-content dense, your AEO strategy will include as many concise, straightforward, conversational answers in your web content as possible. One of the best ways to include these conversational quips is by using your headers as an opportunity for addressing common generative engine questions.
For example, if you own an auto body shop, you’ll likely find your clients are looking for vehicle-specific information and assistance. So, when creating vehicle-specific content, such as blogs about Porsche or Lamborghini repair, it can be useful to utilize headers that say things like, “What tires are best for my Porsche?” Keeping these headers brief and straight to the point allows these generative engines to quickly grasp that your website content has the exact answers that generative engine inquirers are looking for.
Include FAQ sections
FAQ sections are extremely valuable to generative engines! The question-answer composition of an FAQ section is a clearly structured format that makes it easy for these engines to identify contextually relevant information on your website. While SEO content tends to value long-tail keyword optimization and expansive, information-heavy content, AEO prefers crystal clear responses that get straight to the point. FAQ sections do not tell a story — rather, they provide quick, easy-to-understand insights that signal to generative engines that a particular web page has the right answer to a direct conversational query.
Consider adding FAQ sections to web pages like service area pages, which target specific towns and can increase the likelihood of appearing in location-specific generative engine searches.
Take advantage of schema markup
Schema markup is a form of structured data that is implemented in your website’s code which directly communicates essential information to search engines and generative engines. There are different types of schema markup available, such as:
- HowTo Schema
- LocalBusiness Schema
- FAQ Schema
- Product Schema
- Event Schema
An important thing to acknowledge is that generative engines are great at reading the information on your website, but their understanding of that information isn’t always as black-and-white. This is why it’s important to clearly relay this information in an unmistakable manner, which schema markup assists with. Structured data lets generative engines know that specific information on your site is designed to answer a distinct query. This increases your likelihood of appearing on Google’s AI Overviews or snippets, which many users rely on for quick feedback and answers.
Reach Out To Boston Web Marketing Today!
At Boston Web Marketing, we pride ourselves on being at the forefront of digital marketing innovation and industry changes. We will develop an AEO strategy that increases your visibility on popular generative engines, getting you found for the exact services that will boost your business. Connect with our team of experts today and receive your free website audit!