If you’re a salon owner or stylist looking to grow your client base and increase your presence online, your content matters just as much as your skills behind the chair. Great content doesn’t have to be complicated, it just needs to be strategic, consistent, and authentic to your brand. Here are a few effective content strategies to help your hair salon attract more clients.
Consider Your Audience
Knowing your audience before writing a blog or writing your social media captions is key to receiving the engagement and views you want. Are your ideal clients busy moms, trend-focused college students, professionals looking for polished styles, or bridal parties? Tailor your content to their needs, hair concerns, and lifestyle. For example, a salon targeting young professionals might post content about “low-maintenance cuts for busy mornings,” while a bridal specialist might share “elegant styles that last all day.” Use language that resonates with your audience, so they want to engage with your posts and book a hair appointment!
Showcase Your Hairstyles
Highlight your expertise by showing off your favorite cuts, styles, and color transformations. These posts act like a portfolio, and potential clients are always browsing the salon’s websites and social media accounts. On your website, you can create a showcase page. Tell a short story about what you did and why. Did your client want to go brighter for summer? Were they nervous about bangs but trusted you anyway? Then add photos of the final look. For social media posts about this, adding hashtags relevant to your local area will help people searching for salons nearby find your salon, for example, #BostonBlondeExpert or #BostonHairSylist
Before & After Transformation Photos
One of the most powerful types of content for a salon is a good transformation. People love seeing dramatic changes, and it builds trust in your skills. To make your before-and-after photos stand out, use the same background in both shots and keep the lighting consistent and bright. The pictures show different angles, like front, side, and back, to fully highlight the results. These posts not only showcase your talent but also inspire potential clients to book their own transformation.
Stay Seasonal & Trendy
A good strategy to bring in some leads and views is to create content around seasons, holidays, or trending styles. It shows you’re current and gives clients ideas for booking.
An example of a caption for social media as August is ending, “Back-to-school haircuts aren’t just for the kids. Treat yourself to a fresh trim and color refresh before fall rolls in!” People love to get their hair done, whether it’s a new cut, style, or even new coloring for a new season like the Fall.
Contact Boston Web Marketing
If you need support writing good quality content for your website, contact Boston Web Marketing to work with our SEO experts! We can help elevate the brand presence of your small business through content creation, social media management, and more. Give us a call at 857.349.5062 or fill out our contact form here to get in touch with us!