Strong on-page SEO is the foundation of high search engine rankings, but identifying and fixing on-page issues can be time-consuming without the right tools. That’s where the Screaming Frog SEO Spider comes in. This website crawler analyzes how search engines navigate your website and provides an analysis of both technical and content-related elements that impact your SEO. Learn more about how the Screaming Frog SEO tool can help you optimize your website and improve your SEO!
Page Titles & Meta Descriptions
Screaming Frog will gather all the information on the URLS that have missing, duplicate, or errors in page titles and meta descriptions. Page titles should have 60 characters, and metadata should have 160 characters. If there are page titles and meta descriptions without those character counts, Screaming Frog provides the links, making it easy to go back and fix them. Header tags are another important on-page SEO component. If there are missing H1 tags on pages or multiple H1s, this confuses readers and search engines and can negatively affect SEO. They should include relevant keywords that also describe the page. This tool helps you make sure they are not too long or too short and will help boost your SEO strategy.
Page Errors and Broken Links
Screaming Frog makes it easy to identify technical issues like broken links and page errors that can harm your website’s SEO and user experience. During a crawl, the tool highlights all URLs that return client errors or server errors, such as 404 errors and “Page Not Found” or 500 internal server errors. Broken links disrupt site navigation, confuse search engines, and negatively impact rankings. Screaming Frog provides a detailed list of all affected URLs, including where the broken links appear on your site, so you can quickly fix or redirect them. Addressing these errors improves crawlability but also ensures a smoother user experience, both of which are key to maintaining strong SEO performance.
Internal Linking
Internal linking plays a crucial role in how search engines crawl and understand your website. Screaming Frog helps identify pages with poor internal linking or those buried too deep within your site’s structure. Pages with minimal or no internal links, also known as orphan pages, can be difficult for search engines to discover and index, which limits their visibility in search results. With Screaming Frog, you can see which pages need links and take steps to make your website more crawlable and search-friendly. Improving internal links not only boosts SEO but also enhances user navigation by guiding visitors to relevant content.
Contact Boston Web Marketing
At Boston Web Marketing, we help businesses of all sizes improve their on-page SEO using industry-leading tools and strategies. Learn more about our digital marketing and SEO services, and contact us today to get started!