Seasonal businesses can face challenges in maintaining website traffic out of their peak time. Businesses like pool cleaning services, outdoor equipment rentals, and landscaping companies typically experience a decrease in demand during the winter months. This can lead to declining website traffic, which can have a long-term effect once the busy season picks up again. To prevent this from happening, there are a few strategies that businesses can implement to keep their website traffic high during the winter. By optimizing their service pages, updating their backend data, and continuing to publish new content, you can see minimal changes in website traffic and maintain a strong online presence throughout the year.
In this blog, we will discuss how you can do so and how Boston Web Marketing can help with our professional SEO and digital marketing services.
How Does Business Demand Affect Website Traffic?
The amount of traffic your website receives can depend on your search ranking visibility, audience demographics, and the demand for your services. During peak seasons, businesses typically experience higher demand, leading more users to search for their services online. When this demand decreases during off-peak seasons, less traffic will be generated to the website, resulting in a drop in organic traffic.
Google and other major search engines use algorithms to determine the relevance and credibility of a website, which can be affected by changes in traffic patterns. This can lower your search ranking and make it more difficult for potential customers to find your website when demand increases again.
Top 3 Tips to Maintain Website Traffic During Off-Peak Seasons
If you begin to notice that your website traffic is declining during the winter, here are three tips to help maintain your online presence and keep your website visible to potential customers:
1. Optimize Service Pages with FAQs, Trending Keywords, & Local Updates
During the winter, it is important to optimize your service pages with relevant information that can attract potential customers. This can include frequently asked questions about your services, trending keywords in header tags, and local updates such as winter promotions or holiday specials. By doing so and using winter-based keywords, you can increase your chances of showing up in search results when users are looking for services during the off-peak season.
2. Create Seasonal Blog Content
Blogs are another great way to keep your website relevant and engaging during off-peak seasons. You can create seasonal blog content such as winter tips, future trends for the upcoming year, and holiday-related topics. This will not only attract potential customers but also keep your current audience engaged and coming back to your website.
3. Publish Service Area Pages
Service area pages are built to target specific locations and can help your website rank in multiple cities or regions. During the off-peak season, these pages can be very helpful in attracting local customers who are looking for services in their area. By posting them now, Google will have time to index them and bring them higher in rankings by the time the in-demand season arrives.
How Does SEO Help Summer Businesses During the Winter?
SEO, also known as search engine optimization, is a marketing strategy that helps businesses improve their online visibility and rank higher in search engine results. This can be especially helpful for summer businesses during the winter as it allows them to maintain their online presence and attract potential customers even during the off-peak season. This involves updating both on and off-page content with seasonal keywords, adding schema markup for local SEO, and regularly creating new and relevant content to keep the website active.
Get a Free Quote on Seasonal Marketing & SEO Services with Boston Web Marketing
At Boston Web Marketing, we provide a wide range of digital marketing and SEO services to help businesses stay ahead of their competition year-round. With our services, we can help your summer business continue to grow online during your off-peak season and get ready for the busy summer months ahead. We can also help you prepare for the increase in demand by creating social media campaigns, email marketing strategies, and paid ads to reach potential customers in your service areas. To learn more and get a free quote, call us at 857.598.8851 or contact us online today!