Local SEO is one of the most powerful tools in search engine marketing and is a great way to reach potential customers in your area. If your business provides services or products to customers in a specific area, or if you have a brick-and-mortar business, local SEO is an effective marketing strategy to target specific towns near you. One of the best ways to improve your local SEO is by adding service area pages to your website.
What Are Service Area Pages?
Service area pages (SAPs) are similar to landing pages. They are meant to be the first place someone lands after doing a local search on Google, Bing, etc. Unlike the standard landing pages that are stand-alone, SAPs are linked to your main website. The pages should mimic the homepage of your site but contain unique content about the cities you’re targeting. The goal is to create a service area page for each town/city you target.
Various content marketing strategies are used to create SAPs to ensure they are optimized to reach your target town. This includes using primary keywords and references to the target location within the content and H-tags. At Boston Web Marketing, our monthly content plans include creating optimized service area pages targeting locations provided by you in our initial planning stages. Contact our team today for more information on building service area pages for local SEO.
Benefits of Service Area Pages
Improved Rankings
The primary purpose of building service area pages is to show up more for local searches—for example, “SEO services Boston, MA.” The goal is for these service area pages to appear for these searches, leading to improved rankings and increased visibility. Although it can take time for your SAPs to become visible on the search results page, the benefits are long-lasting.
Increased Trust and Authority
Well-structured SAPs should contain accurate business information and specific content for that location. If structured according to best practices, they can enhance your credibility. Google favors businesses that demonstrate relevance and authority within their service areas.
Higher Conversion Rates
Another benefit of utilizing SAPs to target specific towns near or within your business area is increased conversions. If more customers can find your business through these SAPs, there is a higher chance they will convert to paying clients.
Tracking and Analysis Opportunities
Lastly, service area pages enable you to track performance for specific locations, helping you analyze which areas are driving traffic and conversions. You can use this data to inform your future marketing strategies.
Get Found on Google with Boston Web Marketing
Building your website’s service area pages can simplify it so potential customers can find you and convert to paying customers. For small- to medium-sized businesses, getting attention amongst all the competitors on Google can be challenging. SAPs are an excellent way to start—choose Boston Web Marketing, and we can help you find your business on Google.