Giveaways are an effective, fun, and engaging way to attract new followers on social media. If you are a business owner looking to grow your following, offering a giveaway can be a great strategy to reach new potential customers and increase your brand’s visibility. The key to a successful giveaway is to plan the prizes, sign-up process, and promotion in a strategic way based on your target audience. By offering trending items or experiences, making the requirements to provide contact information, and promoting the giveaway through various channels, you can increase your followers on social media. In this blog, we will discuss how to do this effectively and how Boston Web Marketing can help with our professional social media and marketing services.
When Is the Best Time to Post a Giveaway?
One of the most important aspects of planning a giveaway is to choose the right time. Depending on the type of services you offer, the season, or major holidays, you should select a time that is relevant to your target audience. By tracking your followers’ engagement, you can determine the best time to post your giveaway announcement. You can choose your peak or off-peak season, as this can either boost your already high engagement or help to increase it during a slow period. Holidays are also a great time to run a giveaway, as people are more likely to be online and willing to enter.
When & How Should You Start Promoting It Online?
Once you have determined the best time to run your giveaway, it’s important to start promoting it as early as 2 weeks in advance to generate excitement. This can be done through your social media channels, email marketing, and on your website. Posts with ‘coming soon’ or ‘stay tuned’ can help build anticipation and keep your audience on the lookout for when the giveaway will officially start. It’s also essential to have a clear call-to-action in all of your promotions, directing people to your sign-up page. You can also create a countdown timer on your website or social media to make it more visually appealing and add a sense of urgency.
How Can I Find Prizes for My Giveaway?
The prizes you offer for your giveaway should be chosen based on what your target audience would want. This can be a product or service that you offer or something related to your industry. If you are unable to provide discounts or free items, consider reaching out to other businesses for partnerships or collaborations. Trends have seen that people are more likely to engage with and enter a giveaway if multiple prizes are available, so consider including several smaller prizes in addition to one grand prize.
How Can I Set Up Giveaway Requirements to Maximize the Increase in Followers?
When setting up the requirements for your giveaway, it’s important to keep in mind that you want to make it not only simple but also beneficial for you. By collecting email addresses and social media handles, you can continue to engage with your audience even after the giveaway has ended.
Tag a Friend
One of the best ways to increase your reach and engagement for the giveaway is by asking entrants to tag a friend in the comments section of your social media post. This exposes your brand to new potential followers and helps with organic growth, as people are more likely to participate when they see their friends participating.
Like, Share, & Follow
Having your entrants promote your giveaway on their own social media platforms can greatly increase your reach and the overall success of your giveaway. By asking people to share your post and follow your account, you are not only gaining more visibility but also creating more backlinks and exposure for your brand.
Click the Link in Bio
If you have a LinkTree or have a website tagged on your profile, consider directing entrants to click on the link in your bio for additional entries. This can also help you collect more information rather than having entrants simply follow your account. Consider asking entrants to provide their name, email address, phone number, and other contact information so you can continue to engage with them in the future. This option can also help boost your website traffic, leading to potential sales and conversions.
Contact the Professional Social Media & Digital Marketing Team at Boston Web Marketing for Planning, Creating, & Promoting Online Giveaways
At Boston Web Marketing, we specialize in helping businesses grow their online presence through social media and digital marketing strategies. Our team of experts can help you plan, promote, and post engaging giveaways that will attract new followers and potential customers. We can also help create landing pages and contact forms to collect the most optimal information from entrants. With our help, you can maximize the success of your giveaways and see real growth in your online and in-person business. To learn more, contact us today at 857.526.0096 or submit a form on our website for a free consultation!