Are you looking to increase your Google Business Profile (GBP) visibility and rankings? Digital marketers use various strategies to boost engagement on their GBP. One method commonly used to increase engagement is using Google Posts to keep your audience engaged and informed about your business activities. Google posts offer different post formats like updates, offers, events, and product highlights to cater to diverse interests. Today, we’ll dive into what Google Posts are and how to create and optimize your Google Posts to maximize local engagement with your Google Business Profile.
Understanding Google Business Profile Posts
Google Business Profile (GBP) posts are updates and announcements a business can publish to its profile. They are a free feature available to verified GBP listings. These posts can include news, special offers, events, products, blog articles, social media posts, and more. Regularly posting on your GBP can help your business attract new customers and drive qualified organic leads to your website. Posting to your GBP might feel like additional work if you have active social media platforms, as GBP posts differ from traditional social media posts. GBP posts showcase business updates, offers, and events directly on Google Search and Maps, focusing on providing essential information to potential customers actively looking for local services, while social media posts aim for broader engagement and interaction.
Why GBP Posts Are Important?
Google Business Profile Posts are a great way to increase your business’s visibility online by appearing higher in the search engine rankings. Posts can be an effective SEO strategy as you can target specific keywords relevant to your business and open a direct line to your customers, increasing your visibility on the map pack. Creating engaging content in Google Posts can capture potential customers’ attention and increase your reach.
How to Create and Optimize GBP Posts
If you are ready to increase your Google Business Profile engagement by utilizing Google posts, here is a step-by-step guide to creating your first post!
Access your GBP Account
Start by logging into your Google Business Profile account.
View Your Dashboard
Navigate to your business profile dashboard
Click “Add Update”
Once logged in and viewing the dashboard, find the add update icon to start creating a new post.
Choose a Post Type
As previously discussed, you can create three types of posts: update, offer, and event.
Add Content
With this step, you can write your post text, upload an image or video, and add a call-to-action button with a clear message like “Learn More” or “Shop Now.” Ensure your post text includes relevant keywords and information about your business update, promotion, or event.
Preview & Publish Your Post
Lastly, use the preview option to see how your post looks on mobile and desktop. If you are happy with the preview, click “Publish” to make your Google post visible to the public.
Seek a Professional Google Business Profile Manager
If your business needs professional help boosting your engagement and visibility on Google, the experts at Boston Web Marketing are here for you. Boston Web Marketing offers a wide range of digital marketing services, including Search Engine Optimization (SEO), Social Media Management, Reputation Management, Google Ads, and so much more. Within these services, our digital marketing team can fully optimize your Google Business Profile and regularly create unique posts to keep your profile active and generate new leads. Contact Boston Web Marketing today by calling (857)349-5062 or submitting an online inquiry form.