Are you running out of digital content ideas for your brand or business? There are many different digital content types that you probably have never utilized before! Some content strategies can become repetitive after a while, and it’s always a good idea to think outside the box by utilizing different content types to expand your digital footprint. Luckily, we’ve covered you by highlighting some uncommon types for you to consider moving forward. Keep reading to gain further insight into these content types below!
User-Generated Content (UGC)
For those who don’t know, user-generated content highlights the brand or business’s products and services created by online users and consumers. Although most types of user-generated content include product and service reviews, other forms include creative graphics and videos. A popular trend that most brands and businesses encourage is contests! For example, a business may host a contest for users to create the best graphic or inspiring video while inserting a specific hashtag, and the winner receives a reward! Overall, UGC is an excellent opportunity for brands to enhance awareness through its authenticity and uniqueness, which can lead to stronger engagement and brand loyalty.
Worksheets
Depending on the type of business or brand you own, worksheets can be a tremendous asset to your digital content strategy! Worksheets consist of steps and tools that help online users achieve their goals, such as building a business, creating a budget, or even creating a positive mindset. Worksheets are a solid solution for gaining more email subscribers, re-shares on social media, and website traffic. If your worksheet is practical, easily readable, and well-designed, online users will follow it step by step and share it with other users.
Short Message Service Campaigns (SMS)
Also known as text messages, short message service campaigns (SMS) reach your online users through mobile devices and are seen as one of the most effective ways to gain attention. There is a higher click-through rate within SMS marketing than email campaigns. This mobile device-driven strategy is an excellent opportunity for following up, special offers, limited-time deals, reminders, and customer support. As one of today’s client relationship management tools (CRM), short message service campaigns allow you to track open rates, conversion rates, and unsubscribe rates.
Contact Boston Web Marketing to Boost Your Content Strategy!
Stay updated with the latest and greatest digital content strategy trends by partnering with Boston Web Marketing! If your digital content strategy is underperforming or needs improvement, look no further! Our experts have the knowledge, tools, and experience to leverage your brand or business’s digital content strategy to new heights. Make the first step in the right direction by calling (857) 349-5062 or emailing sales@getfoundquick.com today!