More search engine visibility means potential buyers and every business wants to attract more customers. Optimizing your Google Business profile is a fantastic start. Having a great profile can put your business in the position to be seen by searchers and encourage them to become paying customers. Want to learn more about optimizing your Google Business profile? Continue reading!
Business Information
Ensure that all the information, such as your business name, address, phone number, and website, is accurate and up to date. Choose relevant and specific categories that describe your business, and write a keyword-rich business description. Regularly update your profile with any changes or promotions to keep it fresh and engaging.
Reviews
Ensuring customers leave reviews on your profile is a simple yet effective way to boost your optimization. Reviews show credibility, and searchers are more likely to follow through with a business if they have a decent amount of reviews. Encourage your customers to leave detailed reviews by providing easy access to your profile–QR code, emails, website redirect, etc. Ratings with photographs of your services or products are a plus!
Bad reviews are never fun to receive and can hurt your business. However, it is always best to respond to negative reviews quickly. Empathize with your customers and provide the best solution to their situation. This will show that you care for your clients even beyond the end of your services.
Photos and Updates
Add quality images to your profile to show what you offer. Pictures can give more information about your business and help searchers recognize you online. Ensure the photos are appealing to encourage customers to buy your products or hire you for services.
Google Business allows you to publish posts that appear directly on your profile, similar to social media updates. Take advantage of this great feature by regularly posting relevant and engaging content. Share news, updates, special offers, and events related to your business with clear calls to action to entice searchers to visit your website or give you a call. Consistent and valuable posts can improve your profile’s visibility and attract more visitors.
Google My Business Features
Along with the posting feature, Google My Business offers many other features that can enhance your profile’s visibility. Take advantage of these tools, such as adding a booking button for appointments, enabling messaging for direct customer communication, and integrating Q&A sections to address frequently asked questions. By utilizing these features effectively, you can boost your visibility and provide a seamless experience for potential customers.
Contact Boston Web Marketing
Looking to boost your business’s visibility online? Contact the experts! Boston Web Marketing provides various digital marketing services such as search engine optimization, social media management, PPC management, and more that are sure to help increase your search engine rankings. Get started today and fill out our contact form.