Client testimonials, product reviews, customer service reviews, and any positive review in between, are one of the best ways to increase your company’s credibility, in turn producing more sales and conversions. Via several consumer studies, it’s proven that a company with positive reviews on Google as well as on their website is more likely to get more sales than a company with poor reviews, or lack of reviews in general. This is because positive testimonials show your credibility, reassuring potential customers that your product and company are legit, and giving them peace of mind to make a purchase. Looking to get more positive reviews for your website and to capitalize on the ones you already have? Our team of digital marketing experts here at Boston Web Marketing has compiled our top tips to get your reviews up and SEO even higher.
Increase Your Reviews With These Easy Steps:
Follow Up With Customers:
Following up with customers via email is a great way to get more reviews, especially if the purchase is on top of their minds. In the email include a link to your Google, Yelp, etc. page for easy accessibility. This makes it not only easy for your customers but easy for you to track and see who is reviewing.
Create a Shortcut:
Creating a Google review shortcut on your website will help your customers find the link quickly and efficiently, ensuring that they are going to the right place. If your customer has to go through unnecessary steps you run the risk of losing the review. To complete this action you can go to your Google My Business Page, go to the Home section, and then choose the get more reviews options, this will prompt you to a share review form, which you can then copy and proceed to place onto a button on your site.
Offer Incentives:
Offering rewards to people who leave a review is a great way to increase reviews, as you are offering an incentive. This could be a coupon, a percentage off the next purchase, or a small gift for their act. This will not only create a positive experience for your customer but will also have them coming back for more.
Create A Testimonials Page:
Creating testimonials or reviews page on your website is a great business SEO strategy, as positive reviews on the website help build trust among users and strengthen your reputation. Most of the time reviews are key-word rich, which is great for when the page gets crawled by Google, helping you appear higher in search results.
Ask Customers In Person:
If you notice you are having a flowing and positive conversation with a customer in the store or over the phone, ask them to leave a Google Review. Interactions with customers and clients are everything and if they are having a positive experience, it is a great request opportunity.
In Search Of SEO and Digital Marketing Services? Contact Boston Web Marketing Today!
If you are looking for a full-service digital marketing agency to help guide you through the process of creating an effective SEO strategy, contact Boston Web Marketing. Our team of experienced industry experts can help you read, interpret, and analyze your website data to develop a comprehensive SEO strategy for 2023 and beyond. To learn more about our services, visit our website, fill out our online contact form, or give us a call today at 857-526-0096.