Your customers aren’t browsing the web like they used to. They’re getting AI-generated summaries and asking questions that get answered without even clicking a link. With AI tools like ChatGPT, Google’s AI Overviews, and Microsoft Copilot changing how users find information, ranking well in traditional search engines isn’t enough. Today, digital visibility is about how easily your content is discovered by large language models (LLMs). Here are some SEO strategies to make your website more visible to AI.
5 Tips to Improve Visibility on AI Tools
1. Focus on Long-Tail Keywords
AI Overviews and LLMs don’t just respond with keywords; they answer questions. Long-tail keywords mimic how people talk and search, making your content more likely to appear in AI summaries. Instead of searching for just “digital marketing,” users might ask, “What are the best digital marketing tactics for small B2B companies in 2025?”
2. Clarify and Organize Your Content
AI models scan your site for concise, well-structured information they can confidently quote. If your content is messy, wordy, or filled with unnecessary details, it won’t get picked up. LLMs are better at parsing and quoting content that’s logically structured and easy to understand.
3. Boost Technical SEO
AI tools still rely on structured, crawlable data. If your site is slow, broken, or poorly structured, it may never be seen by humans or machines. Even the best content won’t show up in AI results if your site is hard to crawl or slow to load. Here is a brief technical SEO checklist:
- Fix broken links
- Compress images
- Use responsive design
- Improve server response time
- Submit updated XML sitemaps
4. Provide Data-Driven Information
LLMs don’t just generate text, they site sources. If your content contains statistics, expert quotes, or original data, AI sysmtems are more likely to reference that information as a source in their responses. This helps ensure the accuracy and credibility of the information provided, especially when it’s factual or data-driven content.
5. Track Your Progress
You can’t improve what you don’t measure, and AI visibility isn’t static. AI-driven search is new, but tools are emerging to help you monitor your progress. Tracking how often and where your content appears in AI summaries helps refine your strategy.
Get Found with Boston Web Marketing
Boost your visibility and engagement on LLMs with Boston Web Marketing. Our team of SEO specialists leverages technical optimization, strategic content development, and proven digital marketing tactics to help your website perform at its best. Ready to grow? Contact us today to get started.