Why Tracking Link Performance is Beneficial to Any SEO Strategy
When it comes to marketing strategies, there are many moving parts. While focusing on your big picture items like content production, website design, and off-page assets is obviously important, narrowing in on the finite details of your website is an important component that you cannot look over. Internal and external linking are valuable tools that you can use to supplement your website content with to take your website to the next level. Keep reading to learn more about how to track link performance and utilize linking in your marketing strategy.
If you’re looking for ways to take your website performance to the next level, Boston Web Marketing is here to help. Our team of marketing experts is available to help your website increase its traffic and conversions. To learn more about the services that we offer, contact us directly by calling (857) 349-5062.
What is Linking?
There are a few different kinds of linking that you should be aware of. Backlinking is when an external website links back to your website. External linking is when you include a link on your website to lead to a different website. Internal linking is when you link something on your website to another page on your own website. If you’re interested in learning more about internal and backlinking, click here. (This is an example of an internal link!)
Best Practices for Using Links on Your Website
Correctly utilizing linking can help improve your overall SERP rankings. But, it is important to understand best practices of linking to maximize the benefits. Firstly, your linking needs to be relevant. The goal is to include links that are valuable to the reader and relevant to what you’re talking about. Secondly, your links need to be well sourced. Using websites with high authority about the content you’re writing about will boost the value of your link. Lastly, your links need to be seamlessly integrated into your content. Put them in strategic locations that make sense to the reader.
How to Track Link Performance
Using data is an integral part of marketing. In order to monitor your links, you can use a program called Google Search Console. Once integrated with your website, you will be able to monitor all of your linking data. This will tell you the amount of internal pages linked throughout your website, show you the top links that external sites are using to reference your website, and what text they’re referring to your company with when they include your website link. This can help you make informed decisions about keywords, service areas, and more! Google Search Console will also empower you to identify inaccurate links to your website and broken links on your own website so that you can have them removed.
Contact Boston Web Marketing for Content Marketing Services
Linking is often a part of marketing that is overlooked. However, properly used linking can add serious value to your website and improve its performance. Let our team find ways to improve your website’s overall functionality and performance! We’re experts in industry best practices, and have experience working with businesses of all sizes and in all industries! Contact us today!