When developing an effective SEO strategy, you have to look at all your options available. Even if you are producing content that adheres to Google’s algorithmic guidelines and optimizing your site’s metadata with the proper keywords, you still may be looking for an extra boost to increase your digital rankings. Backlinks can be a helpful tool in your SEO strategy to raise your SERP rankings and get you found. We’ll break down what backlinks are and how you can gain them.
Backlinks Definition
A backlink can be defined as an external hyperlink on a webpage that directs back to your website. These links, which are included in digital content by a third-party website, can let Google know that your content, and therefore your site, is a reputable source since the managers of the webpage trust your content enough to put it on their own website.
Why Are Backlinks Helpful for SEO?
Backlinks are helpful for SEO because Google wants to know that your website is legitimate and can present helpful information to search engine users. Backlinks tell Google that someone has reviewed the content on your site and can depend on it for helpful, factual information. Once Google can see this, your webpage will climb the rankings for associated queries.
Strategies for Gaining Backlinks
The absolute best strategy for gaining backlinks is to write high-quality content people can depend on. Make sure that your article has proper H-tag optimization, isn’t relying on keyword-stuffing, and offers a good deal of valid information to readers with both internal and external links as reference points. You can perform some research about your topic or the industry you’re writing for to get a feel of other successful articles and what makes them so successful. Be sure to include high-quality images in your work and run the article through grammar-checking software to ensure there are no spelling errors.
Other ways to gain backlinks are to ensure your website is and looks legitimate. This includes having an up-to-date SSL certificate, an easily navigable website, and accessible contact information on your site. When these are in place, it can be easier to establish concrete relationships with your clients and other businesses, as it will be wholly apparent you are running a well-organized business.
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Boston Web Marketing is one of the best digital marketing companies in the Boston, MA area. If you are in need of social media management, full website design, or SEO services, we are more than happy to assist you. For more information about our services, feel free to give us a call at (857) 526-0096 or fill out our contact form for a quick and easy response!