If you have noticed that your web pages have been indexed but are not appearing in search results, you have come to the right place. SEO experts know that it is critical for Google to index your pages. Google explains why indexed pages may not appear in search results due to relevance and ranking competition. Here are ways to improve your website’s overall authority and relevance, making it more likely for your content to appear higher in search results.
What is Google’s Process?
Here are the 4 steps Google takes to include content in its search algorithm:
Discovery
Discovery is the process by which Googlebots find new pages on the internet. This can happen through links from other pages or sitemaps submitted through Google Search Console. Googlebot uses these methods to identify web pages and begin gathering information to understand their content. Discovery is the first step in getting a page to appear in Google’s search results.
Crawling
Crawling is the act of Googlebot visiting web pages to read and analyze the content. Crawling involves scanning the content of the page, including text, images, and videos, and gathering data to later index. Googlebot uses algorithms to determine how often it should revisit each page to ensure it has the most up-to-date information.
Indexing
Indexing is the process by which Google organizes and stores the information gathered during the crawling phase. Once a page is crawled, Google analyzes its content, categorizes it, and stores it in the Google Search index, which is essentially a vast database.
Serving/Ranking
Serving and ranking happen when a user enters a query into Google. Google retrieves relevant results from its indexed pages and ranks them based on factors such as relevance, quality, and authority. The ranking process uses complex algorithms to determine which pages should appear at the top. Google then gives the highest-ranking results, so users get the most relevant and useful information.
How Can You Improve Your Search Visibility?
Improving search visibility is key to driving more traffic to your website. This means you need to create high-quality, user-focused content. When you prioritize content that answers the questions your audience is asking, you increase the chances of ranking higher in search results. To achieve this, ensure that your content is relevant, valuable, and meets the needs of your target audience. Creating content that thoroughly addresses specific queries, such as detailed guides, how-to articles, or in-depth research that provides real solutions. It is also important to include technical SEO components such as backlinks, page speed, and mobile-friendliness.
Contact Boston Web Marketing For SEO Support
If your business is looking to create content that ranks on Google, Boston Web Marketing can help. We offer expert SEO services that focus on developing high-quality, user-focused content that resonates with your audience and meets their needs. Let us help you drive more traffic, generate leads, and ultimately, grow your business. Contact us today by giving us a call at (857) 598-8851 or by filling out our online form.