As a business owner, one of your main goals is to beat your competition. It can be frustrating when you search for services you offer, and your competitors show up on search results before you. If you’re trying to beat your competitors on SERP rankings, having a solid marketing plan is key. At Boston Web Marketing, we offer professional marketing services to help your business improve its online presence. To get started, contact us directly by calling (857) 598-8851.
Understanding Organic vs Paid Search Results
In order to outperform your competitors, it is important to understand how Search Engine Results Pages (SERPs) work. There are two main types of results on search engines like Google: organic results and paid results. There are multiple ways that you can pay for search results placement with Pay Per Click (PPC) being the most commonly used.
If you have the budget, using paid marketing tactics can be very effective in getting traffic to your website. However, organic search results also hold significant value from a consumer point of view and is free. Organic search results are all of the pages listed under the sponsored page and are ranked in accordance with search engine algorithms which determine their relevance to the search terms.
How to Improve Organic Ranking
If you’re finding that your competitors are repeatedly listed as the top search result, there are a few things you can do. Search Engine Optimization (SEO) is a form of marketing that focuses on creating content like a website or articles that will improve your organic search ranks on SERPs. There are many different ways you can improve your search rankings on search engines, including the following:
Keyword Research
In order to determine where you can improve and capitalize on search terms, you need to identify the search terms of interest. What searches do you want your business to appear for? Pick a list of your top 20 to 30 search terms, also called keywords. There are plenty of platforms such as Google Trends and Google Search Console which can help guide you to determine what people in your area are searching for and what terms customers are already searching for to find your website. It is also a good idea to perform some research to see what areas your competitors are outperforming you in so that you can address some of those keywords too.
Website Updates
Now that you have the top terms that your customers are interested in, what do you do? Well, you need to create content that includes these keywords. There are two major ways you should be optimizing your website to boost your SERP rankings for your keywords of interest: website optimization and content creation. In order to optimize your website to ensure that your services are showing up as top search results for related keywords, you must ensure that your top keywords of interest are included on your website.
For example, if you own an urgent care clinic and one of your top services is Cough Treatment, you can incorporate this term throughout your website to tell search engines that you offer this service so that your website will pop up on the results page when Cough Treatment is searched for. You can even create a custom website page for Cough Treatment where you can discuss the different services you offer related to Cough Treatment and the symptoms that you treat so that you can capitalize on other search terms related to Cough Treatment.
Content Creation
In addition to optimizing your website for specific search terms and keywords of interest, you can also create content that addresses topics that your customers are searching for. Most websites do this through a blog page, where you can list articles with topics that are related to the services that you offer.
Your blogs don’t just need to be about your services and business offerings. For example, if you run a summer landscaping business but are interested in keeping traffic high during the winter months, you might consider writing a blog in January about snow removal tips to ensure that you can still capitalize on trending searches in your area. This will keep your website rankings high and allow you to target higher rankings for a wide range of related searches.
Contact Boston Web Marketing for Professional Marketing Services
It can be difficult and frustrating to improve your search engine results page rankings. However, at Boston Web Marketing we can help your website improve its overall SERP rankings so that you can outperform your competitors. We specialize in SEO marketing tactics to optimize your website and create relevant content to help search engines like Google find your content. To get started, give us a call today to learn more.