Using content marketing is a great way to improve your website’s SEO. Finding the right blog topics can sometimes be challenging when you have exhausted all the ideas in your head. If you’re surprised your blog articles are not attracting the traffic you had hoped for, it may be time to switch up your blog content strategy. Focusing on common trends in your industry or what topics or questions users are searching for can help you revamp your blog content strategy and help drive more traffic to your website. Learn below how to find the best blog topics to improve your SEO today!
Find Blog Topics To Improve Your SEO
Get ready to drive more traffic to your website with these helpful tips for finding the right blogs!
See what users are searching for
A good start to any blog topic is to find what users are searching for. Using keyword tools helps you see what keywords people are searching for and how you can improve your ranking. These tools will generate lists of topics users search for and show you the volume stats. In order to get your organic traffic up, it’s important to find topics that users are searching for rather than just things you think will work well. Those free keyword tools, such as Google Search Console, can help show you what real people are searching for and help you to improve your website’s ranking on search engines.
Use long-tail key phrases
Similar to above, using long-tail keywords is a great choice for your blogs because they help answer things that users are looking for the answer to. If your website is for pediatric dentistry, and you want to target concerned parents regarding dental issues for their children, look at some common dental questions they may be searching for. “How long does it take for my child’s adult teeth to come in?”, “How do I know if my child needs braces?”, “How can I tell if my child’s mouth is in pain?” are all great questions that would make great blog content. When the blog you are writing about answers these specific questions, you have the user’s attention and increase their chances of booking an appointment with you.
Practice social listening & keep up with trends
For a different approach to your blog content strategy, turning to social media can help. Practicing social listening by joining Facebook groups or following certain hashtags can help you see what is popular and what users are engaging with. Engaging with your ideal target audience and seeing their interests will help you better understand how to get them interested in your business. When you better understand where your audience hangs out online, you can develop an effective strategy to get their attention through blog content and improve your SEO strategy. Instead of trying to sell something on their page or group or connect with just one person, watching how they interact without overly engaging will allow you to communicate with everyone and optimize your content correctly.
Improve Your SEO Strategy With Blog Content Today
Boston Web Marketing helps businesses improve their SEO strategy with effective blog content. Our digital marketing team develops effective blog topics based on what real users are searching for to drive traffic to your website. Not only do we keep up with the latest trends, but we make sure your blogs are filled with highly engaging content to not only get users on your website but keep them there. Using data and research tools, our team can help see what users are searching for and create optimized content to help you outrank your competition. Learn more about our SEO and content marketing strategies at Boston Web Marketing and how we can help you today!