Getting users to land on your website is important, but getting them to stay there for as long as possible is just as important. Ideally, businesses should want users to stay on their websites for at least a minute. Users who stay on a website for at least a minute typically find the web content engaging and valuable. The longer your website can keep users on the site, the higher the chances are of converting more users into customers or clients. Business owners should pay close attention to their average session duration metric. This blog will explain a handful of strategies your website can use to entice users to stay on your website longer.
1. Ensure Web Content Is Easy To Read
Words and paragraphs that are easy on the eyes will likely keep users on your website longer. Use a font size most users are comfortable with and do not forget to spacing between lines. Another method to help users read your websites content is to break up written content into multiple paragraphs. Most users will not read a section word for word so making it easier for them to process information will likely keep them on the website longer. Implementing header tags and bullet points are also user-friendly strategies.
2. Optimize Website Navigation
Businesses know their website content and layout well, but a typical user may not. Ensuring your website is easy to navigate is another way to increase the time a user stays on your website. A user should be able to find particular information using your website’s navigational menu.
3. Add Call-To-Action Buttons
Having a handful of “call-to-action” buttons scattered across your website can also keep users on your website longer. Without call-to-action buttons, users will likely exit your website after they finish reading a paragraph. Getting users to click on a call-to-action button will keep them on your website longer.
4. Add More Internal Links
On a similar note to call-to-action buttons, internal links can keep users on your website longer by directing them to another page on your website. Link relevant keywords on your website to another page on your website.
5. Add Short Videos on Your Website
Watching a short video is more convenient for most users than reading text. If your business has a Youtube page, embedding Youtube videos onto your website is a good way to keep users engaged.
Digital Marketing Services in Boston, MA
Boston Web Marketing is a digital marketing agency that can help businesses with a variety of digital marketing services. If your website is struggling to generate traffic or keep users engaged on the site, our team can help your business devise strategies to improve the effectiveness of your website. To learn more or get started, contact us!