For quite some time, when we thought about SEO and search engine marketing, user experience wasn’t even on the list of our top priorities. But as SEO evolves as a field and practice, it’s clear that many of the targets we aim for already revolve around creating the best possible user experience. So while user experience in itself isn’t a single definable metric, it’s a combination of many smaller metrics that create the bigger picture of user experience.
Results-focused strategies, data-driven techniques.
What is User Experience?
The concept of user experience is simple and exactly what it sounds like. Google wants to keep its customers happy by pointing them to websites that are relevant and easy to use. Websites that provide a great experience have responsive layouts, plenty of accurate information, quick loading times, secure HTTPS, and no intrusive pop-ups or spam-like messages.
How Does Google Measure User Experience?
Google has been focusing more on these metrics over the past few years as the overall user experience has become more and more important. If you spend enough time on Google products, you’ll see that they’re giving you tips on how to improve your user experience all the time, from loading times on PageSpeed Insights to mobile usability testing on Google Search Console. Google doesn’t try to keep this data secret because they want you to improve the user experience on your site. Most likely, your website has information on it that people can also find elsewhere, so having a great user experience and standing out positively is crucial for SEO.
How Can I Use User Experience to Improve SEO?
Rather than trying to hit all these metrics individually, when you build a website with the user in mind from start to finish, chances are you will have already hit most, if not all, of these ranking factors. The best part is that when you make the website all about the user, not only will your rankings improve, but you’ll also see a decrease in bounce rate and an increase in conversions. Having a user-friendly website is one of the best ways to increase your SEO from an organic perspective.
Boston Web Marketing Specializes In User Experience
If your website isn’t as user-friendly as you’d like it to be, we are here to help! Boston Web Marketing can help you provide your customers with a great user experience. Our trained team of SEO experts can help you revamp your website to provide the best user experience possible. To learn more, contact us at 857-526-0096.