Artificial Intelligence (AI) tools have seemingly dominated the internet for the past few years, changing the way we search, work, and create content. Many individuals have resorted to using AI applications to fully generate web content, business presentations, reports, social media posts, and much more.
Though this near-immediate generation of semi-viable content appears to be a time-saving, cost-effective solution to organic content creation, businesses, institutions, and search engines alike have begun to crack down on total AI dependence. Completely AI-generated content can be identified by plagiarism detection technology, and search engines like Google have begun to roll out algorithmic updates that negatively impact AI content.
So, what exactly is AI genuinely helpful for when developing an SEO strategy? Consider these helpful tips for utilizing AI for your digital marketing efforts.
Challenges of Using AI for SEO
One of the primary challenges of using AI for SEO is the fact that AI applications are still in their early stages of development. This means, that when requesting information from an AI app, you may receive tidbits that are out of date or incorrect. Due to this, it is important to double-check every source presented to you by a chatbot or AI tool. This can be a bit frustrating for those who are looking to complete a great deal of projects and simply don’t have the time to perform a ton of independent fact-checking.
Even with the abundance of free AI resources available, that doesn’t mean these no-cost versions of the applications have all the bandwidth necessary to suit your needs. You may find yourself having to pay a one-time fee for software or a recurring fee for monthly services
As mentioned above, AI-generated projects aren’t always Google-friendly either. Google is less likely to rank web pages well that use thin or duplicate content. Often, fully AI-produced content doesn’t have sufficient relevant information or may be an exact copy of the content on a different website. So, if you’re using AI as a replacement for organic copywriting and content writing services, your website’s rankings and traffic may suffer for it.
Ways AI Can Supplement SEO Practices
Yes, AI does come with a few challenges, but there are plenty of ways to use it to your advantage. First, you can use AI chatbots in the brainstorming aspect of your latest project. If you’re having trouble thinking of new blog ideas for your website, you can ask a chatbot like ChatGPT to make a list of common, popular topics around the subject or business of your choice.
AI can also help you with keyword research. Many AI tools can generate top keywords from a given prompt. Other applications can assist with SERP analysis, such as Ahrefs SERP checker. This AI-powered tool presents the top 10 pages on search engines so you can get a better idea of what structure, keywords, and metadata work best for high SERP rankings.
AI is great for social media as well. You can use AI applications to create a list of popular hashtags for a given subject or particular post. There are also AI tools on websites like Canva and Instagram that can create images, graphics, and/or videos from scratch after receiving a prompt and guidelines. If you end up struggling with making unique social media posts, this can be a real lifesaver.
Contact Boston Web Marketing Today!
If you’re tired of depending on AI to support your SEO strategy, it’s time to reach out to Boston Web Marketing. When working with us, you’ll have access to a group of real experts who know the best way to generate authentic, organic content and who can develop an SEO strategy that works. Call us at (857) 526-0096 or fill out our contact form for more information about our services!