It is rumored that Google is preparing another new strategy for ecommerce. Want to stay up-to-date? Feel like you need to gather more information? Here are some tips to help you get ready.
What Has Ecommerce Looked Like For Google?
Google attempted to emulate Amazon’s online retail and delivery services in the past, but it failed. Thanks to its new executive, Google is positioning itself as the opposite of Amazon; a free marketplace for merchants. In a demonstration, Raghavan, the new executive, and his deputies showed new features they hope will accomplish this goal, including one that lets users search for nearby retail items with photos or physically locate anything using a camera. Additionally, the company demonstrated how to click directly from merchant listings on Google search to their checkout pages.
What is Google’s New Ecommerce Strategy?
There are early signs that Google’s revamped ecommerce strategy is working, but we don’t have all the answers yet. Google estimates that ecommerce advertising will contribute to a significant amount of revenue. Marketers are embracing Google’s direction, but what about customers? Millions of users access Google’s properties every day, which is already off to a promising start.
How Can We Prep For Google’s New Ecommerce Plan?
As Google’s ecommerce vision comes to life, retailers can take two steps to position themselves for success. First, you’ll need to use Google Merchant Center to upload your products. Google Merchant Center is free to use. You only pay if you decide to run premium shopping ads. Taking advantage of free product listings on Google is what we recommend you try next. Google Merchant Center lets you display complimentary shopping listings when you upload a product feed.
How Can I Stay Updated On This Strategy?
Last but not least, you can stay prepared by monitoring Google updates closely. By staying up-to-date on Boston Web Marketing’s latest blog posts, you will be in great shape. To learn more about how we can help you, contact us today by calling (857) 526-0096 or emailing sales@getfoundquick.com. We look forward to hearing from you soon!