Reddit and Google are going all in on AI with a new, proposed content agreement deal. Although the deal is still in early development, it aims to “entice users who get an answer farmed from Reddit and leave – into posting in Reddit’s forums, which would generate more of the very content tech giants need to train their data-hungry AI models.” “Reddit also plans to discuss with Google and OpenAI,” Bloomberg wrote, “which has a similar agreement, a future deal structure that could allow for dynamic pricing, where the social platform can be paid more as it becomes more vital to AI answers, said the executives, who asked not to be named discussing private conversations.”
The proposal arrives just one year after both companies inked a $60 million dollar “data” deal, which grants Google access to Reddit’s content to train its AI search engines.
Here’s How the New Deal Could Affect Your Website’s Rankings:
- If the deal goes through, you’ll be seeing a lot more of Reddit in Google’s AI Overviews. For businesses looking to rank higher on AI Search Engines, promoting on Reddit could be your way in.
- It could strengthen your trust with consumers. Generally, users look to Reddit for “human” advice. If your business is showing up in AI Overviews, and it’s listed on Reddit, users may be more inclined to visit your website. As the Verge wrote, “In a slop-ridden internet, Reddit posts are made by real people speaking candidly, content is well-sorted by theme, and it is all ranked according to a human-run voting system, not an algorithm.”
Should You Start Promoting Your Business on Reddit?
Does any promotion hurt? If you really want to get your business out there, using Reddit as a marketing tool is a great way to improve visibility, even if the deal doesn’t go through. To learn more about how you can start promoting your business on Reddit today, read our guide here.