Social media content is perhaps one of the most important elements of a digital marketing strategy for both small and large businesses. Developing a firm social media presence allows you to create a deeper connection with your consumer base, all while gaining firsthand knowledge of your audience’s wants, needs, and preferences. Though platforms like Instagram and Facebook offer many unique benefits in terms of exposure, it can be hard for beginners to figure out how to create a weekly or monthly social media calendar that is full of interesting, informative, and attention-grabbing content. We’ve detailed our best tips for creating a social media calendar for your business that is filled with content that truly converts!
Understand Your Target Audience & Your Capabilities
Before you begin creating any content, it is always best to consider what you as an individual (or a team!) have the capacity for. If, during your preliminary research, you’ve found your target consumer base responds better to short, snappy videos than infographics or organic photography, your first inclination may be to roll out as many TikToks or IG reels as possible. However, this isn’t always feasible; creating high-quality video content takes a good chunk of time and technological resources, and if you are just establishing a social media presence, it may not be the best idea to devote your immediate efforts to creating an arsenal of video content that can soon become irrelevant by the time you get to post it.
Be sure you are attempting to connect with your target audience in a way that is sustainable for you. You can begin by posting at least 2-3 times per week, perhaps sprinkling in one piece of video content per week to start. As you gain traction, you can start creating more in-depth pieces of media, since you may start to notice profitable conversions from your social media efforts and may have more time/resources to spare.
Keep Your Captions Brief
This tip is generally applicable for social media platforms such as Facebook, X, and Instagram, rather than other platforms like LinkedIn, which encourage more long-form written content. It can be tempting to overexplain your visual content with a lengthy caption. Avoid this whenever possible! Create punchy captions that are succinct and straight to the point. Remember: there are plenty of other ways to get your point across. Utilize emojis whenever possible to add personality to your post while staying conscious of your character count and your audience’s attention span.
Avoid Going Overboard With The Graphics
Designing the perfect graphics for social media can feel like the absolute most important part of creating your social media calendar. But spending too much time on your graphics isn’t always the most economical way to spend your time. Instead of developing complex graphics from scratch, consider utilizing existing templates on platforms such as Canva. You can then refine them to fit your personal brand and social strategy.
Be sure to use graphics sparingly as well. Your audience wants to see personalized content from your brand, which can include things like behind-the-scenes tours of your company, meet-the-team highlights, and first-looks at new products and services.
Connect With Boston Web Marketing For Social Media Management Services!
Our dedicated team at Boston Web Marketing is happy to help you devise a social media strategy that boosts followers and engagement while driving traffic to your website. We are an SEO agency that offers key digital marketing services such as paid ads management, website design, and content creation. For more information about our services and to receive a FREE website audit, contact us today!