Google Local Service Ads are a pay-per-lead digital advertising model that helps local businesses attract new customers and potential leads. Interested business owners can sign up for Local Service Ads and appear at the top of Google SERPs, gaining more visibility and increasing the likelihood of gaining leads.
So who exactly are Google Local Service Ads designed to benefit? We’ve outlined 3 of the top businesses that can quickly begin gaining traction with this useful advertising tool!
Interior & Exterior Home Improvement Contractors
Home improvement contractors, such as roofers, home builders, painters, and plumbers, depend on a steady influx of new clients to maintain their business. This is why Local Service Ads are perfect for this industry! The home improvement space is a multi-billion dollar industry, with homeowners, developers, and other business owners depending on these essential services every single day. Since these types of service requests are so common, and folks are routinely looking for high-quality contractors that are easy to contact and review, gaining increased visibility via ads can yield a tidy return on investment.
Lawyers
The legal space is also booming, with the average number of lawyers experiencing an annual 1% growth since 2000. When a person searches for a lawyer, the sheer amount of local results that appear can be quite overwhelming, and they are more likely to peruse a lawyer’s website that appears on the first page of search results. For lawyers who are relatively new to the industry or are building their SEO strategy but need to gain leads quickly, Local Service Ads can be particularly helpful. One unique benefit of these ad types is that you can filter what types of inquiries you’re looking to accept, which allows you to pay for the leads you want and avoid inquiries from services you may not specialize in. So, if your law firm specializes in estate planning, you can adjust your Local Service Ads profile accordingly.
Dentists
Dentists rely on both returning and new clients for a healthy business. Unlike with other advertising models, such as boosted Instagram posts and Facebook Ads, the leads gained are often more high-intent and higher-quality. Those reaching out to you from Local Services Ads are often looking for immediate services or a new local dentist they can stick with for years. Therefore, the leads gained from this service more often result in genuine conversions, rather than simply interacting from handfuls of folks who may just find your content interesting or are keeping you on the back burner for potential future dentistry services.
Reach Out To Boston Web Marketing Today!
Interested in beginning your SEO journey? Want to learn more about pay-per-lead advertisements? Contact our experts at Boston Web Marketing today! We offer digital marketing services that can help boost your local business and get you found quick. Give us a call at 857-349-5062