If you’re trying to improve your local visibility on Google, you have probably already begun optimizing your Google Business Profile (GBP). This optimization process includes adding accurate contact information, service areas, business hours, photos, and more. But have you ever considered adding videos to your profile? Videos are an accepted type of content by Google Business, but do they actually have the potential to boost engagement and conversions? In this blog, we’ll explore why uploading videos to your GBP matters, how they impact SEO, and best practices you should follow.
Do Videos Matter For Local SEO?
Yes, videos can be a great way to enhance your Google Business Profile. They create a more dynamic and engaging experience for your audience. When potential customers visit your profile, they want to get a sense of your business’s personality, services, and overall brand. A short, high-quality video can demonstrate these things, perhaps more effectively than a photo can. Additionally, engagement metrics like time spent of your profile and interaction with media are signals that can indirectly influence your local search rankings. Google favors profiles that provide value and a better user experience, and videos can help accomplish that.
What Types of Videos Perform Well?
The most effective types of videos showcase your team, services, and physical space (if applicable). For storefront businesses, a virtual tour can give users confidence in what to expect. Short clips that highlight promotions, new products, or behind-the-scenes content can also resonate with your audience. The key is to keep videos short (typically under 30 seconds), relevant, and high-quality. These types of videos not only improve user trust and engagement but can also lead to high conversion rates.
Are There Best Practices For Uploading GBP Videos?
When uploading videos to your Business Profile, there are a few important guidelines to follow as set by Google. First, make sure your video is up to 30 seconds long, up to 75 MB, and has a resolution of 720p or higher. Avoid using excessive branding or promotional messaging as Google may favor authentic content that helps users make informed decisions. Regularly updating your video content can also keep your profile fresh and encourage consistent engagement. Consider a staggered upload strategy rather than posting a bunch of videos at once. This approach helps keep your profile active over time and ensures other important visuals (interior/exterior photos) remain easy for users to find.
Contact Boston Web Marketing For Your Local SEO Strategy
Uploading videos to your Google Business profile is a strategic move that can enhance your local SEO, improve user trust, and drive conversions. As Google continues to prioritize user experience, businesses that focus on engaging content can stand out over competition. If you’re looking for a professional team to manage your local presence, contact Boston Web Marketing. Our digital marketing specialists are partnered with Google and can help you understand how to optimize your Business Profile to attract more customers. Contact us today at 857-349-5062 and learn more about our services to see how we can help grow your business!