If you are looking to get your business to show up in Google’s AI overview or ChatGPT, structured data is one of the most effective ways to boost your AI rankings. Schema markup makes your content readable to Google crawlers scanning your website’s content. In this blog, we will explore why adding schema markup to your site can increase your chances of showing up in the AI overview on Google.
Schema Helps AI Recognize What Your Content Is
When a reader comes to your website, they can read the page and get the content you intended for them to get from it because they are human. But when Google crawlers is reading a page, it is not the same way. They need structure and signals to understand the content. Schema markup does exactly that, and tells AI exactly what your content is about by labeling the element, such as services, FAQs, blogs, business information, how-to guides, etc.
Structured Data Improves Trust
When Google is giving an AI-generated answer, the main thing they are looking for is trustworthy sources. Competitors to your business may be deemed more trustworthy to Google based on reviews, how long they have been a business, or mentions or citations on well-known sites. If you are a small business, adding schema to your site can make a big difference in your chances of appearing in AI results. Schema provides added clarity and verification that your website is trustworthy, and then is more likely to be used in their AI response.
Schema Feeds AI the Right Format for Answers
Using specific kinds of schema on your website makes your chances higher of appearing in AI responses because many of them are built around structured formats like FAQs, definitions, instructions, and more. An example of FAQ schema on your site, if you are an HVAC business and you have an FAQ section on your heating installation page, and one is “how long does a new heating system installation take”, and the AI response is more likely to use your answer and add the link to your website. Having these schemas on your website helps you qualify for common questions being asked and appear in AI results.
Schema Supports Rich Results Beyond AI
While AI search is growing fast, schema also increases your chances of appearing in things like local pack results, voice search responses, and featured snippets. Local pack results, helping you grow locally and in your area. It also helps with voice search responses, when someone is speaking their question into Google instead of typing. Featured snippets you may see when you search for something, and a highlighted box appears at the top of Google search results that is a direct answer from a webpage.
Need Help? Contact Boston Web Marketing
If you’re looking to appear in AI Search results or looking to use schema markup to increase organic traffic and conversions on your website, contact our team at Boston Web Marketing today! Our SEO specialists help businesses in almost every industry achieve higher search results! Give us a call today at (857) 526-0096 or fill out the contact form on our website.