There are numerous ways and opportunities to collect and analyze customer data. Doing so allows you to leverage your business or brand initiatives and SEO strategy while taking them to new heights you never knew were possible. During the process of collecting, quantitative data and qualitative feedback will be your best friends, trust us. We have provided various tips and strategies for you to follow and monitor closely, as outlined below!
Analyze Existing Analytics
Some key metrics and factors of your existing analytics funnel include analyzing which blog posts lead to product pages, where users drop off in conversions, and what type of content keeps your users engaged the longest. The process is easier than you think, so keep a close eye on ongoing patterns that get lost in data.
Google Search Console is a tremendous tool for collecting customer behavior data. This tool shows you what your business or brand optimizes for versus what your customers are actually searching for. This includes long-tail variations of your keywords, FAQs that have not been answered yet, shifts in search language, and so much more.
Pay Attention to Social Conversations
Discussions about your brand or business can be more beneficial than one might think. You can find various forms of helpful tips and data through platforms such as Reddit, LinkedIn, and industry hashtags. These types of discussion are called social media language, and they are more casual and authentic than what most users type into a search bar. It’s a place where users complain about real problems, using words that will later appear in the search bar.
Research Competitor Content Gaps
To win over customers, you need a competitive edge. Use online tools like SEMRush to view your competitors’ content, then compare it with your customer behavior data. SEMRush can provide you with crucial information about your business and your competitors. This includes areas where your competitors rank well, but their content doesn’t match their intent, as well as specific insights they are missing and questions they don’t address.
Perform A/B Testing on Customer Insights
A/B testing is a valuable opportunity to define specific metrics while discovering valuable information about your customers. For instance, try testing your content for mobile and desktop users. Mobile users often search for summaries, whereas desktop users search for guidelines. By focusing on customer patterns in your data, try different heading structures as well as incorporating different images and keywords.
Boost Your SEO Strategy with Boston Web Marketing
The experts at Boston Web Marketing are up to date on the latest online tools and strategies, enabling them to successfully discover your customer behavior data and ongoing patterns and utilize these insights to boost your SEO strategy. We are one call away! Contact us today at (857) 526-0096 to get started!