Understanding Review Schema Markup & How It Can Help Your Business
When constructing a good SEO strategy, you should understand that every component – no matter how big or small – matters to both your placement on search engines and ability to draw in leads. Review generation is a huge part of this! It affects your business’s placement on maps-related searches, showcases how well you perform to potential clients, and allows you to build a pedigree within your local community. While review generation is most useful for searches based on Google Maps, there are ways that you can directly promote your website using what you’ve acquired. Using review schema markup, you can help your reviews get displayed in more places and more commonly across the internet. But, is it really important to a good SEO strategy? We’ll go over what it is and its importance below!
What Is Review Schema?
If you’re familiar with the FAQ schema and the local business schema, you’ll likely have a good idea of how the review schema works. It’s a piece of structured code that allows you to display reviews alongside your organic search results. You can highlight one specific review that you’re proud of, or you can post an aggregate score to highlight how great your business’s customer service experience is. You can use it on any page you desire, including your main testimonials page and all of your service pages, but how you use the markup code is up to you.
Benefits Of Implementing Review Schema
While review schema may not sound like the most important part of a strategy, implementing it can have tremendous benefits for your business beyond its positioning on search. When you use review schema on your website’s pages, this is the kind of result you can come to expect!
- Provides Proof Of Service: If you have reviews for a specific service that you want to highlight online, there’s no better way to display them than showing them to people before they ever click on your website!
- Increases Click Through Rates: Having positive reviews helps increase your audience’s trust in your work, helping to increase your click-through rates as a result.
- It Shows People That You’re Worth It: Especially with aggregating reviews, having a high average overall rating shows your audience that you have a pedigree that your competitors can’t match.
Schema Markup & SEO With Boston Web Marketing
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