Some might not expect it, but analytics and SEO are very intertwined with one another. The only way for SEO to be truly effective is by tracking and analyzing the data associated with it. SEO is meant to help drive traffic and change the functionality of your website, whilst analytics is supposed to help prove that it’s working. Analytics is also essential because it shows which areas are not working well and need to be focused on. Therefore, in this article, we’ll discuss why analytics are so important for a successful digital marketing strategy.
Tracks SEO Performance
Once you implement your SEO strategy, it’s important to track your progress to ensure its success. By tracking metrics such as organic search, conversions, bounce rate, time on page, and more, you’ll find how well your current campaign is doing. If you notice a spike in any of these metrics, then that’s an amazing sign! This means your campaign is working and that more people are being reached by your efforts. However, if these metrics decrease, then it may be time to try a new strategy with your SEO campaign.
Discover What Performs Well
Tracking analytics with your SEO campaign is also great because now you can learn what is performing the best on your website. Throughout the past few months, you’ve been making new webpages, blogs, and all sorts of other content. Analytics tools are great for showing you the exact pages and pieces of content that are performing the best. This allows you to track your efforts and learn what you can utilize even more to help you gain more traffic, leads, and sales. Over time, posting highly engaging content will also help boost your search results.
Conversion Tracking
Setting up conversion tracking is key to viewing even more success throughout your website. You can make conversions for all sorts of goals you have in mind. You can mark conversions for newsletter signups, phone calls, emails, sales, and much more. Setting a key conversion goal in mind each month is great when you are striving for more growth.
Keyword Research
Analytics are also important for tracking keywords and helping you optimize them. Tracking which keywords are doing the best for content and search results is key to optimizing how you appear in search. The more data you keep and track, the easier it’ll be to continue optimizing your SEO strategy on a month-to-month basis.
Boston Web Marketing’s SEO Professionals Are Here To Help
Tracking your data and utilizing proper analytical tools is key for SEO success. However, if you feel you don’t have the time to track and optimize your SEO campaign, then call in a professional team like Boston Web Marketing. They have an expert team that can help with every digital marketing need. Get in touch with a member of their team today to start improving your search results.