One of your goals may be to dominate the local search results of your industry if you are a local business owner. Nowadays, that might be even more important. How do you write content that will show up in the local search results? What aspects should you focus on?
Results-focused strategies, data-driven techniques.
Local SEO is for local businesses
When attempting to rank for local search results, you want people in a particular neighborhood or town to discover and visit your website. In most cases, your goal isn’t to sell directly through your website. Although in today’s world that might be different, you’ll find some tips to concentrate on selling online. But your website probably helps people to find your store and hire you for your skills. Sites focusing on a local audience are different from those focusing on a national or global audience.
Write local headlines
Guarantee that the snippet of your page that Google presents in search results is appropriately optimized for local SEO. You want to do this because Google will be able to tell you’re focusing on a local audience, but also because your audience will acknowledge you as a local business. Your audience is seeking things that are convenient or nearby. They’ll click on those results that show that they are situated in their vicinity. That’s a crucial part of the local search. Make sure the snippet is transparent about where your business is.
Make an excellent first impression
Once you’ve persuaded people to click on your snippet in the search results, you should convince them to stay on your website (and not to click away). A high bounce rate will ultimately result in lower rankings, so you want to make an excellent first impression. People want to know who they are working with.
Write about your business
You want to write content linked to your business to rank in the local results. Write about what you’re knowledgeable about and what could interest your target audience. If you’re a home remodeling company, you should write about your projects and how satisfied they made your customers. Local testimonials are great, along with ratings and reviews. If people are exceptionally pleased, they should surely be able to leave a review on your website.
Choose Boston Web Marketing for your SEO needs!
Boston Web Marketing specializes in helping small businesses get found in their local communities, along with many other services. To learn more about how our trained team of SEO experts can help you, contact us today at 857-526-0096.