Most online purchases are hardly done without looking at past reviews first. Which is why online reviews are invaluable in the digital world. Online reviews have the ability to increase or hinder sales significantly. Not only is the concept of generating online reviews essential for businesses, but also a fair share of them. The issue many businesses run into nowadays is generating an abundance of customers but not getting nearly enough of those customers to leave reviews online. Here are five strategies to help your business generate more online reviews this year.
Politely Ask For Customer’s Email Address
Asking and receiving an email address from a customer after a purchase is a great way to follow-up with the customer regarding an online review. With an email address handy, a business can simply send an email shortly after a purchase kindly asking for feedback.
Let Customers Know Your Appreciation
If businesses let customers know their appreciation for them and how much their feedback means to them, it is likely to resonate with the customers. It is always important to come across as genuine rather than demanding.
Make Website Reviews Convenient
If a customer has to look into or learn how to leave a review for your business, the likelihood is that they will not. On your website, make it clear and obvious how a customer can leave a review and provide links.
Do Not Forget About Social Media
Social media platforms are a powerful tool. Every now and then, put out a post on your respective social media accounts reminding customers to leave a review on a recent purchase or experience. A picture is worth a thousand words on a social media post.
Offer a Reward for Online Reviews
Incentives like discounts and coupons can do wonders when it comes to getting online reviews. In exchange for a review, offer a discount, coupon or giveaway on a future purchase.
Professional Web Services in Boston, MA
Boston Web Marketing in Boston, MA can help businesses improve their website and generate more online reviews. Boston Web Marketing understands how essential the digital space has become and is up to date on all practices and algorithms. For over a decade now, our passionate team of digital marketing experts has helped businesses grow online through our variety of services! If your business could benefit from improved web services, contact us to learn all the ways we can help today!