When it comes to search engine optimization (SEO), understanding the factors that influence your website’s ranking on Google is crucial. Google’s search algorithm considers various elements when determining the rank of websites on search engine result pages- SERPs. While Google’s exact algorithm isn’t public information, there’s enough industry analysis available to assume which key factors hold the most weight. In this blog, we’ll explore which factors are the most important when it comes to impacting your site’s visibility on Google.
1. Creating Quality Content
The old saying “content is king” reigns true when it comes to Google’s ranking factors. Google priorities high-quality, relevant, and helpful content that provides value to online users. Google’s Helpful Content Update provides more insight into how the content on your site impacts your overall ranking. According to Google, they aim to “better reward content where visitors feel they’ve had a satisfying experience.” Create original, informative, and well-written content that aligns with your industry. This could be in the form of blogs or service pages. Be sure to naturally incorporate relevant keywords and keep a consistent stream of engaging content posted to your site.
2. Page Speed & User Experience
Page speed is an important ranking factor, as Google typically prioritizes websites with a fast and seamless user experience. If your site is plagued by slow-loading pages, it’s likely you’ll experience higher bounce rates. Optimizing your website’s page speed by compressing images and leveraging browser caching is a great way to improve your ranking on Google.
Similarly, your overall website performance and user experience affects your ranking as well. Google aims to deliver the best possible results to its users, and a website with a seamless experience will rank higher. Besides page speed, mobile-friendliness and easy navigation are two important considerations. Be sure to focus on creating a positive user experience across devices to help further boost your rankings.
3. Backlinks and Domain Authority
Backlinks are an essential factor in Google’s ranking algorithm. High-quality backlinks refer to the inbound links from other authoritative websites. This indicates that your website is also trustworthy. Backlinks from high authority websites add more value to your site than lower rated sites. Google considers the number, quality, and relevancy of backlinks when it comes to search rankings. Work on a link building strategy that focuses on acquiring links from reputable sources to improve your website’s visibility.
Just as backlinks provide a level of authority to your website, domain authority further add credibility. Google considers the age of your domain, the number of quality backlinks, and the overall trustworthiness of your content when ranking. By building a strong online reputation, you’ll be able to better position your website in search results.
Contact Boston Web Marketing For Your Search Ranking Strategy
Optimizing your website for Google’s ranking factors can significantly improve your online visibility and position on SERPs. By creating quality content, improving user experience, and focusing on credibility, you’ll be able to boost your position online and get found quick. If you’re looking for a professional team to help manage your SEO strategy, contact Boston Web Marketing! Our digital marketing specialists have extensive experience with Google’s algorithm and can help increase your website traffic. Contact us today at 857-526-0096, or visit our website to learn more about our services and how we can help grow your business!