Why Consistently Updating Your Website with Fresh Content is Essential for Boosting SERP Rankings
Increasing your website’s performance on search engine results pages (SERPs) is vital to growing your business. If you’ve hit a stall in traffic, or feel as though your website could use a boost, one important marketing component you shouldn’t overlook is the importance of regularly updating your website with new information. But how often should you actually be uploading new content to your website? Keep reading to learn more about the importance of producing content to improve SERP results.
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Who Determines Search Rankings?
If you’re curious about why your website is not performing well, the first step is to understand how search engine rankings work. Search engines, such as Google or Bing, crawl websites automatically. While they crawl your website, the search engine uses bots scan your websites content to rank and categorize your website according to the algorithms of the search engine.
It is important to create search engine optimized (SEO) content that is written to meet the guidelines of search engine algorithms. What you’re writing is also just as important as how often you’re updating your website with new content. Generally, we suggest updating your website with new content multiple times a month. However, the frequency of how often you should publish new content depends on various factors including your industry, business size, and goals.
How Does Publishing Content Improve Search Rankings
Creating optimized content for your website includes page titles, meta descriptions, URLs, image text and more across your website. However, creating supplemental content that is optimized for search engines and targets trending searches can also be a powerful tool for improving the performance of your website on SERPs. Most websites include supplemental content through the creation of a blog page. Posting regularly about topics that are relevant to current trends can help improve your website authority and improve your SERP rankings. It is important to update your content regularly to increase website authority.
Tips for Writing SEO Content for Your Website
Although writing for a search engine algorithm can seem complicated, there are just a few rules you should consider. Firstly, the priority of your content should be that it is easy to read and understand by your customers. Although you need to consider search engine optimization, your website will not rank well and will not perform well if it is difficult to understand. Secondly, make sure that you have a developed list of keywords that you can include throughout your website – but do not overdo it. Keyword stuffing can make content difficult to read and is easily picked up by search engine bots. You can learn more about proper SEO writing tactics by clicking here.
Contact Boston Web Marketing for Professional Marketing Services
If you’re looking for ways to grow your business, or if your website is just not performing to the caliber that you’re looking for, Boston Web Marketing can help. We’re a full-service marketing agency that specializes in SEO for websites! To learn more about how we can help your website performance, or to learn more about the services that we offer, call us at (857) 598-8851.