Content writing is a core part of your digital marketing strategy. Great content writing keeps your audience coming back for more, turning to your business as a central source of information for their needs. Here, we’ve detailed some useful tips for creating digital, written content that is fun, interactive, and truly converts!
Get Familiar with SEO
Learning the basics of SEO is one of the best ways to produce high-ranking, quality content that garners plenty of traffic. It is always a good idea to utilize keyword research tools before you create any sort of content plan. Compiling a list of keywords relevant to your brand will help you get found for the services and products you offer. Using tools like Google Search Console to find common queries associated with your business is a great way to conduct valid keyword research that will enhance your SEO strategy.
Don’t Neglect Brand Voice
Your brand’s content voice is much more important than you’d think! Think about your business or brand as a living, breathing individual. It will have its own distinct personality that sets it apart from other competitors on the market. Your brand voice is one of the central ways to develop a clear connection with your audience.
Think about your brand’s goals and who you are looking to speak to. If you’re looking to reach a younger demographic, keep the language fun and light without being too pandering by using excessive Gen Z-esque lingo. Writing for industry professionals? Keep it human and conversational while using the targeted language these individuals tend to use in the workplace. Brand voice is all about meeting people where they are at – you can cultivate a real relationship with your audience by considering your values first and foremost and leading with the intention of developing a genuine, long-term relationship with your customers.
Keep It Brief and Accessible
Though verbose, flowery language is great for fiction, it isn’t always the best choice for content writing. Your content should be simple and easy to understand by the average reader. Keep your introductions short – generally around 4 sentences. It can also be useful to create an outline for your content ahead of time to keep you on track and prevent you from creating excessively long content that is packed with unnecessary filler information.
Make Your Brand The Solution
When thinking about different types of digital written content to create for your website or social media, you should always consider the primary concerns your customer base is looking to resolve. Regardless of your business model and type, your brand will always offer your target audience some sort of answer to a common problem. Every piece of content you create should have a direct resolution in mind.
So, if you’re looking to create a new blog post for your exterior remodeling business’s website, you should always pick a topic that directly correlates to a service you offer. From there, you can guide your readers through the information and appropriate steps necessary to solve their issue, eventually letting them know that your business can efficiently address this pain point for them right away. Always include a call-to-action somewhere in your content that directs your audience to reach out to you, purchase a product, or perform some sort of action that leads to a direct conversion.
Let Boston Web Marketing Lead Your Digital Marketing Strategy
Our dedicated team at Boston Web Marketing is here to help you create sparkling digital content that is true to your brand and helps you develop a loyal customer base that quickly elevates your business. We’re here to help manage your social media platforms, provide you with paid advertising assistance, and create an SEO strategy that boosts your traffic and your service and product sales. Connect with us today for a free website audit!