When you’re first starting out building your marketing strategy, whether it’s for a brand new business or a remarketing effort, the common question is, “Where do I start?” From major social media platforms to online marketplaces like Amazon, business owners today have more marketing channels to choose from than ever before. It’s not easy to identify which channels to focus on when you’re just starting. The good news is, you don’t need to use every single channel right away.
Continue reading to discover some of the most popular marketing channels to consider, and feel less overwhelmed. Hire Boston Web Marketing, and we can build your marketing strategy from scratch.
Social Media Marketing
Social media is typically one of the first channels that businesses consider when launching their operations. With billions of active users, it offers a unique opportunity to engage with potential customers and build brand awareness. So, what platforms should you focus on? Facebook & Instagram (Meta) are excellent choices for B2C businesses, especially those that have engaging content or visually appealing services. If you’re in the B2B space, LinkedIn is a good place, designed specifically for professional networking. Lastly, if you’re looking to reach a younger audience, TikTok is the platform of choice, with a short-form engaging video format.
Search Engine Optimization (SEO)
SEO is a long-term strategy that helps your website rank higher in search engine results pages when customers search for relevant keywords that you’re targeting. This is something that you should start as soon as possible, rather than later, as it can take time to see results. SEO is an invaluable channel that can provide ongoing, organic traffic to your website. In the early stages, focus on keyword research, on-page SEO, such as optimizing metadata and content, and building high-quality backlinks. If you’re in a competitive industry, start by targeting long-tail keywords.
Paid Advertising (PPC)
Paid ads, also known as pay-per-click (PPC), can be a great way to generate immediate traffic and visibility for your business. As your SEO grows, you can utilize PPC to kickstart your marketing efforts. If you’re looking to capture search intent, you can utilize Goyou’reds. It allows you to target keywords your potential customers are searching for. Another option is social media ads, which can be highly targeted based on interests, demographics, and behaviors. Our team at Boston Web Marketing can help you find an appropriate budget and ensure your ads are as successful as possible.
Build Your Marketing Strategy with Boston Web Marketing
If you’re feeling overwhelmed about where to start or need some guidance, our team is here to help. With years of experience, our team can craft a customized marketing strategy tailored to your specific business needs and goals. From SEO and social media to content creation and PPC, we ensure your marketing materials are aligned and effective. Contact us today to see how we can help grow your business.