If you are a small business looking for more ways to improve your marketing, email campaigns are a great way to communicate your promotions, updates, and more to your customers. Email marketing not only increases brand awareness but can also drive traffic to your website. Here are some ways to frame your email campaigns if you are just starting email marketing.
Newsletter campaigns
The newsletter is a common email campaign. In this email, you can strike a balance between content, deals, and promotions, providing subscribers with valuable information about your business. A great way to structure an email newsletter is to start with a worthwhile offer, keeping your reader interested, and encouraging them to scroll to the bottom. Sending a newsletter to your subscribers is best to do biweekly or monthly, and staying consistent is key.
Promotional campaigns
Sending monthly promotional campaigns to your email list can be a great way to drive sales, especially if you are having a seasonal event, product launch, or exclusive offer. While promotional email campaigns may be sent out less frequently, depending on whether your business has offers going on, your email list will be happy to receive a great offer in their inbox. Sending out a promotional email letting subscribers know that it is a limited-time offer creates an urgency to make the sale due to the deadline.
Welcome emails
A welcome email series is a great way to engage with new customers who may have just signed up and most likely don’t know much about your business. This is a chance to introduce your brand, set expectations, and encourage engagement on your website, and hopefully get this user to become a customer. Each campaign should be tailored to your email list, so the subject line is tailored to new customers and the body of the email is friendly and informative. Link to the website and to social media channels so the user can learn more about your business.
Post-Purchase emails
Post-Purchase emails confirm the customer’s order, but also, as a small business, you can take advantage of giving the customer more information on your brand and try to upsell products based on the customer’s recent and maybe repeat purchases. Commonly, the open rate on post-purchase is higher than other email campaigns, so this means adding valuable content because it will actually be read. Adding a leave us a review section would be a great way to bring in more reviews on your Google Business Profile from customers who had a good experience with your business.
Contact Boston Web Marketing
If you are looking to improve your business’s search appearance with email marketing, Boston Web Marketing’s experienced team can help. We provide email marketing and SEO services for small businesses across many industries. Call us today at 857-349-5062 or fill out our contact form for more information. We look forward to working with you to improve your SEO strategy!