Keyword research is a fundamental component of your SEO and digital marketing strategy. Not only is it beneficial for creating content on your site, but it also aids in making your website reachable by your intended audience and customers. As you discover your keywords, you will be able to see what your audience is looking for, helping you tailor your site to meet their needs. To help you uncover your business’s keywords and get your website ranking at the top of search result pages, the industry experts at Boston Web Marketing are here to guide you through our comprehensive guide to keyword research.
The Guide To Finding The Right Keywords For Your Website:
Begin Brainstorming
The first step in formulating your keyword list is brainstorming various topics and words you want your business to rank for. Whether it is a service, treatment, or product you offer, think of anything you want your business to be known for. During this time, consider anything related to your business that you think customers would be interested in.
Take A Look At Your Competitors
If you’re unsure where to start with keyword research or want to see what others in your industry are doing in terms of content and relevance, consider looking at your nearby competitors. By reviewing their website content, blog, or service area pages, you can gain a deeper understanding of what others are focusing on and identify opportunities to incorporate that into your strategy.
Examine Your Current Site Data
By leveraging your current website data and traffic insights through platforms like Google Search Console, you can uncover what users are currently looking for when they find your business. By looking through the data, you can get an excellent grasp of how your site is appearing in search results and what keywords and search terms you should capitalize on further.
Determine Search Volume
To ensure you are targeting the correct keywords that will bring your website the maximum amount of searches, be sure to take a look at their search volume. With a variety of free and paid programs, you can enter your potential keywords to see the average monthly search volume. These metrics can help you determine the keywords’ popularity, traffic, and more. This can give you an accurate representation of the quality traffic you can receive when incorporating your terms.
Need Help Creating Keyword-Friendly SEO Content? Contact Boston Web Marketing Today!
To enhance your business’s online visibility, consider Boston Web Marketing. Our expert team provides search engine optimization services to a wide range of industries, from law offices and contractors to salons and everything else in between. Call us today at 857-526-0096 or fill out our contact form for more information. We look forward to working with you and developing your keyword research and content strategy soon!